Westfield Whitford City
||This article may require copy editing for grammar, style, cohesion, tone, or spelling. (December 2016) (Learn how and when to remove this template message)|
|Location||Hillarys, Western Australia, Australia|
|Opening date||21 March 1978|
|No. of stores and services||299|
|No. of anchor tenants||4|
|Total retail floor area||76,463 m2|
|No. of floors||1|
Westfield Whitford City is a major shopping centre, owned by the Westfield Group and located in Hillarys, a suburb of Perth. It is bordered to the West by St. Mark's Anglican Community School, built on the former Red Cattle Ridge site. It is located approximately 18 km north west of the Perth CBD on Marmion Avenue. In 2006, it had an annual turnover of A$395.4 million and approximately 7.2 million customer visits. The trade area population is about 224,410 and the total retail spending in trade area is $2.3 billion.
History and development
Whitford City opened on 21 March 1978, and is currently the largest single level shopping centre in the Perth's northern suburbs. Whitford City is Perth's largest shopping centre without a flagship department store, such as a Myer, David Jones, or a Harris Scarfe store. However, former department store chain Aherns did have an outlet there until 1985. Currently, Whitford City is home to over 240 specialty stores. Whitford City has been officially part of the Westfield Group since 2004. In July, 2014, the Westfield Group became two companies, Scentre Group, and Westfield Corporation. The centre is now owned and managed by Scentre Group.
While Westfield Whitford City has been gradually upgraded over the years, the most extensive development occurred between 2002 and 2004, with the area being expanded to about twice its original size. Over 100 new stores have been added to the centre, including the relocation of Woolworths to the far west of the centre, a new fresh food mall, a new Best & Less store and a new restaurant precinct called The Piazza, which is located on top of the Dampier Avenue entrance. Upon completion, the centre was re-branded as part of the Westfield Shopping Centre Group. Prior to this, a Greater Union, currently a Grand Cinema complex and the now closed Intencity video arcade, were developed in 1996.
David Jones announced on 25 November 2008 that it would open a 13,500 m2 (145,000 sq ft) two-level store within the centre complex in early 2012 as part of a $200 million redevelopment of Westfield where the store will be the only department store.[needs update] According to initial development plans presented by the company, the store will be located in a reconfigured space where Progressive IGA currently exists and the area surrounding the existing Big W would be reconfigured. When David Jones opened, it would have had the second highest growth of any store in the portfolio with department store-type merchandise growing at around 6.1% per annum. The centre Moving Annual Turnover has been increasing at 12.5% per annum and as a result now has the third-highest MAT in Western Australia after Garden City, Booragoon and Westfield Carousel.
It was recently confirmed David Jones Limited will open its doors as it is expected to open in 2019.
- Big W - Discount Department Store
- Target Australia - Discount Department Store
- Woolworths - Supermarket
- Coles Supermarkets - Supermarket
Mini Major Retailers
- Rebel Sport - Sports Store
- JB Hi-Fi - Electronics Store
- Best & Less - Fashion Store
- Red Dot Stores - Variety Store
The centre is bounded by the major roads of Marmion Avenue and Whitfords Avenue in Hillarys. Bus routes 460, 461 and 462 also service the centre from the Whitfords railway station and Joondalup railway station.
- Condon, Turi (20 June 2014). "Westfield restructure a success: Lowy". The Australian Business Review. Retrieved 14 October 2014.