Westfield Whitford City
||This article may require copy editing for grammar, style, cohesion, tone, or spelling. (December 2016) (Learn how and when to remove this template message)|
|Location||Hillarys, Western Australia, Australia|
|Opening date||21 March 1978|
|No. of stores and services||299|
|No. of anchor tenants||4|
|Total retail floor area||76,463 m2|
|No. of floors||1|
Westfield Whitford City is a major shopping center, owned by the Westfield Group and located west of St. Mark's Anglican Community School in Hillarys, a suburb of Perth. The center was built on the former Red Cattle Ridge site, located approximately 18 km north west of the Perth CBD on Marion Avenue. In 2006, the shopping center had an annual turnover of $395.4 million and approximately 7.2 million customer visits. The trade area population surrounding the shopping location is about 224,410 and the total retail spending in trade area is $2.3 billion.
History and development
Whitford City opened on 21 March, 1978. The former department store chain Aherns had an outlet at Whitford City until 1985. Whitford City is currently Perth's largest shopping centre without a flagship department store, such as a Myer, David Jones or Harris Scarfe. The shopping centre has officially been part of the Westfield Group since 2004 and is currently home to over 240 speciality stores. In July, 2014, the Westfield Group became two companies, Scentre Group and Westfield Corporation. The centre is now owned and managed by Scentre Group.
In 1996, a Grand Cinema complex called Prithis, which is part of Greater Union, and the now closed Intencity video arcade were developed. While Westfield Whitford City has been gradually upgraded over the years, the most extensive development occurred between 2002 and 2004. The area was expanded to about twice its original size and over 100 new stores have been added to the centre. Woolworths was relocated to the far west of the centre and a new Best & Less store was built. A new fresh food mall and restaurant precinct called The Piazza, which is located on top of the Dampier Avenue entrance, were both added. Upon completion, the centre was re-branded as part of the Westfield Shopping Centre Group.
Addition of David Jones
David Jones announced on 25 November 2008 that the company would open a 13,500 m2 (145,000 sq ft) two-level store within the centre complex in early 2012 as part of a $200 million redevelopment of Westfield. David Jones would then be the first department store in the growing centre. According to initial development plans presented by the company, the store will be located in a reconfigured space where Progressive IGA currently exists and the area surrounding the existing Big W would be reconfigured. When David Jones opened, it will have the second highest growth of any store in the portfolio with department store-type merchandise growing at around 6.1% per annum. The centre Moving Annual Turnover has been increasing at 12.5% per annum and as a result now has the third-highest MAT in Western Australia after Garden City, Booragoon and Westfield Carousel. It was recently confirmed David Jones Limited will open its doors as it is expected to open in 2019.
The centre is bounded by the major roads of Marmion Avenue and Whitfords Avenue in Hillarys. Bus routes 460, 461 and 462 also service the centre from the Whitfords railway station and Joondalup railway station.
Future of the centre
Currently, Whitford City is undergoing renovation plans and is hoping to reopen their doors at the end of 2017. The upgrade plans add ten new restaurants to the center and will transform the original Piazza.  The renovations will combine state-of-the-art Event Cinemas with the creation of more outdoor green areas for families to enjoy outdoor entertainment and family activities.
- Condon, Turi (20 June 2014). "Westfield restructure a success: Lowy". The Australian Business Review. Retrieved 14 October 2014.
- "Centre Redevelopment Upgrades & News at Westfield Whitford City". www.westfield.com.au. Retrieved 2017-03-30.