Westside Pavilion

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Westside Pavilion
Westside Pavilion.JPG
Westside Pavilion, 2008
LocationWest Los Angeles, California
Coordinates34°02′25″N 118°25′37″W / 34.04036°N 118.42693°W / 34.04036; -118.42693Coordinates: 34°02′25″N 118°25′37″W / 34.04036°N 118.42693°W / 34.04036; -118.42693
Opening date1985
Closing date2019 (interior)
OwnerThe Macerich Company
No. of stores and services0
No. of anchor tenants0
Total retail floor area739,822 square feet[1]
No. of floors3
Websitewww.westsidepavilion.com

The Westside Pavilion is a former shopping mall located in West Los Angeles, California, United States. The three-story urban-style shopping mall once had 70 shops but was down to 54 retailers when Hudson Pacific announced plans to convert most of the site to offices.[2]

It has been renamed One Westside as it is transformed into offices for Google. It is owned and operated by Hudson Pacific Properties, which is acting as landlord and developer in a joint venture with previous owner The Macerich Company to transform the mall from retail to media and technology company offices.[3] The former Macy's department store will be converted into a center for tech and entertainment tenants called West End.[4] It is separately owned by GPI Cos.[5] A 12-screen movie theater owned by the Landmark Theatres company, which opened in 2007 as the flagship location for the company will remain.[6] The Interior area of the mall closed in 2019.

History[edit]

Before the Westside Pavilion was opened in 1985, the site was occupied by a mini mall known as Westland and a free-standing May Company building that was later incorporated into the mall. Part of the current mall occupies the site of the Pico Drive-in movie theater - which was located there from 1934 to 1950 - and is considered only the fourth drive-in in the United States, and the first in California.[7]

The first Aéropostale clothing store opened at the mall in 1987.[8]

The plans to build the mall caused an uproar from the surrounding community over concerns of increased traffic and parking on the street. The community responded by banning street parking to non-residents and the developers agreed to provide adequate parking within the mall, as well as retain the Vons supermarket that existed in the previous shopping center. The mall was designed by the same architect who designed structures for the 1984 Olympic Games in Los Angeles and had a look that was a cross between 1980s kitsch, a "palace" of geometrical shapes of different bright colors, and a Parisian shop-lined street. The mall quickly became a Westside landmark.

Westside Pavilion Interior, 2008

There was a plan to build a massive movie theater complex on the opposite side of Westwood Boulevard from the mall in 1986. That plan eventually evolved into an expansion of the mall, designed by the mall's original architect, Jon Jerde, which included new shops and al fresco restaurants all connected to the rest of the mall by a bridge over Westwood.[6] The addition to the Westside Pavilion opened in 1991 despite criticism from many, including Los Angeles mayor Tom Bradley, The addition, officially known as "Westside Too", opened up with great fanfare and was very popular for the first couple of years, but its popularity soon began to decline as clients favored the original part of the mall.

By the late 1990s only a few shops and restaurants remained open in Westside Too, and the only major features remaining were the Barnes & Noble bookstore (which opened in 1995 in the space of three floors covering four previous shops) and the 1,000 parking spaces it had added. Most of Westside Too still had the dated early-1990s decor on the abandoned storefronts. Agencies serving the community, such as the West L.A. Chamber of Commerce and an infant and toddler gym, soon took over some of these spaces.

The original part of the mall was renovated in 2000 with the installation of carpeted seating areas and German limestone flooring to give it a more contemporary and upscale look. Westside Too remained open until January 2006, when it was closed to make way for a 12-screen Landmark movie theater and new restaurants.

The new addition opened in June 2007; Barnes and Noble was the only store from Westside Too that remained in the new addition. (The bookstore was closed for the duration of the renovations, but was not itself renovated.) The new addition complex, which was designed by the architectural firms F+A Architects and PleskowRael, features the largest movie theater in the U.S. showing exclusively independent films - with 12-screens and 2,000 total seats.[6] The theater also features Landmark's new "Living Room" brand auditoriums.[6] The "Living Room" concept features smaller capacity theaters (30-50 people) with sofas, ottomans, side-tables and other home-like amenities. The theater also features reserved seating and a wine bar.

In late 2008, a group of animal rights activists began peaceful protests in Westside Pavilion against a pet store called BarkWorks, which they alleged was a retailer for puppy mills. Macerich restricted the protesters to the pedestrian bridge over Westwood Boulevard and prohibited them from protesting on certain blackout days. The protesters conformed their conduct to Macerich's restrictions, but also filed a lawsuit to enjoin Macerich from enforcing them. On March 2, 2011, the California Court of Appeal for the Second Appellate District ruled that the trial court had erred in denying the protesters' motion for a preliminary injunction. The appellate court held that Macerich's restrictions (blackout days and not protesting directly in front of the targeted tenant) were unreasonable as a matter of law, and reversed and remanded for further proceedings.[9] The lawsuit was settled in November 2011.

Decline[edit]

In early 2015, Nordstrom announced it would relocate its Westside Pavilion store to Westfield Century City, a competing shopping center less than two miles away. The relocation took place in 2017.[10]

On October 27, 2017, it was announced that Macy's would be closing in March 2018.[11] On January 10, 2019, Macy's announced that the Macy's Furniture Gallery would also be closing as part of a plan to close 8 stores nationwide. The store closed in March 2019.[12] As of 2019, the movie theater remains open for business.

Transformation[edit]

In early 2018, Macerich announced a joint venture with Hudson Pacific Properties in which most of the retail space within the three-story enclosed structure would be converted into office spaces for media and technology companies.[3] Hudson Pacific Properties plans to redevelop the mall into "One Westside", a new office complex for Google that is planned to be opened in 2022. It is anticipated to occupy 584,000 square feet (54,300 m2) and cost $410 million to renovate.[13] After the conversion, the Westside Tavern restaurant and the 12-screen Landmark Theater multiplex will remain open to the public.[3] The former Macy's department store will be converted into a center for tech and entertainment tenants called West End. The 230,000 square feet of office space, owned by GPI Cos., will be designed by HLW Architects.[4][5]

Macerich will retain 25% ownership in the repurposed property. Hudson Pacific Properties will manage the property and also act as developer.[3] Google will be the sole tenant.[14][15]

Popular culture[edit]

Westside Pavilion has been used for music videos and motion pictures. The mall scenes in Tom Petty's video for "Free Fallin'" were filmed here,[16] while its exterior was featured in the film "Clueless,"[3] though none of the interior scenes were filmed there. More recently, Howie Mandel visited this mall during an episode of Deal or No Deal to pick a contestant at random. He selected an employee who was working at the mall's Hot Dog on a Stick at the time.

TV

  • Today with Kathie Lee and Hoda (NBC Universal)
  • Dexter (Showtime)
  • The Today Show (NBC)
  • Modern Family (ABC)
  • Mobbed (FOX)
  • Chuck (NBC)
  • Parenthood (NBC)
  • The Dr. Oz Show (Syndication)
  • Say Yes to the Dress (TLC)
  • New Girl (FOX)
  • Ice Loves Coco (E! Network)
  • Shopping Monsters (Lifetime)
  • Lifechangers (CW)
  • Fresh Off The Boat (ABC)
  • Even Stevens (Disney Channel)

FILM

  • Tower Heist (Universal)
  • Disconnect (LD Entertainment)
  • Luck (HBO)
  • Take Me Home Tonight (Relativity)
  • Den Brother (Disney)

References[edit]

  1. ^ http://macerich.com/leasing/property.aspx?id=142
  2. ^ "Westside Pavilion Directory". Retrieved May 4, 2018.
  3. ^ a b c d e Etehad, Melissa (May 4, 2018). "Once L.A.'s hottest mall, the Westside Pavilion is dying, and shoppers are bummed". The Los Angeles Times. Retrieved May 4, 2018.
  4. ^ a b Vincent, Roger (June 16, 2019). "Landlords rip out escalators and walls to attract tenants like Google and Netflix". Los Angeles Times. Retrieved June 17, 2019.
  5. ^ a b Madans, Hannah (November 4, 2019). "Office Conversion Planned for Former Westside Pavilion Macy's". Los Angeles Business Journal. Retrieved November 5, 2019.
  6. ^ a b c d Hawthorne, Christopher (June 1, 2007). "Make Believe It's Your Living Room". Los Angeles Times. pp. E1. Retrieved October 28, 2008.
  7. ^ driveintheater.com, The Drive-in Theater History Page: 1930's, retrieved October 28, 2008
  8. ^ Groves, Martha (July 14, 1989). "Aeropostale Takes Flight : Macy has joined the crowded specialty retail arena in Southern California". Los Angeles Times.
  9. ^ Best Friends Animal Society v. Macerich Westside Pavilion Property LLC, 193 Cal. App. 4th 168 (2011).
  10. ^ http://www.prnewswire.com/news-releases/nordstrom-announces-relocation-of-westside-pavillion-store-to-westfield-century-city-300040539.html
  11. ^ Peltz, James F.; Masunaga, Samantha (November 9, 2017). "Macy's is shutting its Westside Pavilion store and others in California". LA Times. Retrieved November 13, 2017.
  12. ^ Hanbury, Mary. "Macy's is closing nine stores early this year — here's the full list". Business Insider. Retrieved November 4, 2019.
  13. ^ Acitelli, Tom (April 30, 2019). "The New Mall Tenant Is Your Office". The New York Times. Retrieved May 5, 2019.
  14. ^ Vincent, Roger (January 8, 2019). "Google leases Westside Pavilion as former shopping mecca transforms into tech offices". Los Angeles Times. Retrieved January 10, 2019.
  15. ^ Vincent, Roger (November 2, 2019). "A former Westside Macy's will become the West End office complex in L.A." Los Angeles Times. Retrieved November 4, 2019.
  16. ^ Crichton, Maddie (May 21, 2018). "How Our Changing Habits Killed an L.A. Shopping Mall". Los Angeles Magazine. Retrieved November 5, 2019.

External links[edit]