During the summer months Lake Whakamaru is used extensively for water skiing. The Whakamaru Water Ski Club is very busy during the Christmas holidays, although water skiing courses are normally available all year round.
Whakamaru has a residents and rate payers association known as WRRA.
There is a grocer shop, That Dam Cafe, Ned's Place (a licensed pizza parlour) and a garage which cater for local people and the passing traffic.
Awhina Wilderness Experience  take guided walks on the nearby Mt Titiraupenga.
- Mighty River Power Generation: Whakamaru, accessed 27 March 2008
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