Wharton–SMU Research Center

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The Wharton–SMU Research Center (Abbreviation: WSRC) under Singapore Management University's Office of Research (OR) was established in June 1999 as a center for research collaboration between SMU and the Wharton School, University of Pennsylvania. It aims at establishing a strong Wharton-SMU presence in the international research arena, with specific focus on issues relevant to Singapore and Asia.

Research projects[edit]

As of April 2006, fifty-nine projects have been undertaken by Wharton faculty associated with WSRC. Of these, fifty-three are in collaboration between Wharton and SMU faculty. These projects cover a wide range of topics in marketing, economics, finance, legal studies, and management. Diverse areas of application include e-market institutions, knowledge management in information-space, business-to-commerce markets in developing countries, pricing models for web-site shopping, high-tech product innovations, currency crises prediction, boom-bust cycles in real estate markets, capital market integration, legal systems for dispute resolution, science and technology parks in China, forecasting customer lifetime value, conflict resolution in store versus brand choice, career paths in corporations, and recruitment practices and employee performance.

Under the Wharton-SMU collaboration scheme, the Wharton professors funded by WSRC visit SMU during the year - typically, during the summer months in Philadelphia - for research interaction with their SMU counterparts and for presentation of research findings at seminars they would give while visiting SMU.

Management team[edit]

External links[edit]