What's It For?

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What's It For? was an American panel quiz show that aired on the NBC television network during the fall of 1957, Saturday nights at 10 p. m.. It was hosted by Hal March and sponsored by Revlon. March also hosted The $64,000 Question on CBS at the time, with Revlon as sponsor as well.


The show involved a panel which supposedly had to determine the purpose of a specific invention. Entertainment Productions' "teleshow" suffered on the ratings as it competed with Gunsmoke on the Columbia network. What's It For? last aired until late 1957, when it was replaced in its time period by Ted Mack's The Original Amateur Hour.

Episode status[edit]

As of 2012, no episodes of the program are known to survive.

External links[edit]