What's It Gonna Be?!

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For the viral video, see Million Dollar Strong.
"What's It Gonna Be"
Janet-Jackson-Whats-It-Gonna-Be-268823.jpg
Single by Busta Rhymes featuring Janet Jackson
from the album E.L.E. (Extinction Level Event): The Final World Front
Released March 9, 1999 (1999-03-09)
Format
  • CD single
  • 7" vinyl single
  • 12" vinyl single
Recorded 1998; Larrabee North Studio
(North Hollywood, California)
Genre
Length 5:24
Label Elektra
Writer(s)
Producer(s) Darrell "Delite" Allamby
Busta Rhymes singles chronology
"Gimme Some More"
(1999)
"What's It Gonna Be?!"
(1999)
"Get Out!!"
(2000)
Janet Jackson singles chronology
"Ask for More"
(1999)
"What's It Gonna Be?!"
(1999)
"Girlfriend/Boyfriend"
(1999)

"What's It Gonna Be?!" is the third single released by American rapper Busta Rhymes from his third studio album E.L.E. (Extinction Level Event): The Final World Front (1999), featuring guest vocals from American singer Janet Jackson. The song was a commercial and critical success, reaching number three on the the Billboard Hot 100 and the top ten of various countries. It also hit number one on the Billboard Hot Rap Tracks and Hot R&B/Hip-Hop Singles & Tracks charts, and was nominated for a Grammy Award for Best Rap Performance by a Duo or Group at the 2000 Grammy Awards.

The music video, directed by Rhymes & Hype Williams, was critically lauded, and received four MTV Video Music Awards nominations at the 1999 MTV Video Music Awards. It is one of the most expensive music videos ever made.

The song appears on Rhymes' compilation albums Total Devastation: The Best of Busta Rhymes and Turn It Up! The Very Best of Busta Rhymes as well as Jackson's Number Ones greatest hits album.

Jackson included the song as an interlude on her Number Ones: Up Close and Personal tour.

Music video[edit]

The music video for the song was directed by Hype Williams on March 12, 1999. It is one of the most expensive videos ever made, costing upwards of $2 million, and focused largely on special effects. The video begins with a glass filled with liquid moving toward the edge of its resting area, which spills and transforms into Busta Rhymes as a knight in a futuristic armor suit. Jackson is portrayed as a dominatrix, in a purple latex suit adorned with cock rings and baring her cleavage.

The video contains frequent sexual innuendo, visually based on the song's lyrical themes, portraying imagery alluding to wet dreams and stimulated wetness. Jackson appears in a liquid tunnel as Rhymes morphs into a sperm-like creature and floats towards her. A marching band of miniature Rhymes passes through the tunnel's walls as Rhymes transforms into one himself, before morphing again to rise through the tunnel's ceiling. Electric sparks fly as miniature versions of himself pour like raindrops onto Jackson's breasts. Towards the finale, Rhymes and Jackson are united to perform together, as their bodies morph into each other. The remaining scenery then combusts into thin air as they continue transforming into a silver liquid.

Track listings[edit]

US - 12" vinyl Maxi Single[edit]

  • A1. What's It Gonna Be?! (LP Version - Dirty) (5:28)
  • A2. What's It Gonna Be?! (Instrumental) (5:28)
  • A3. What's It Gonna Be?! (LP Version Clean - Edit) (4:19)
  • B1. What's It Gonna Be?! (LP Version - Clean) (5:28)
  • B2. What's It Gonna Be?! (Instrumental) (5:28)

Germany 5" CD Single[edit]

  • What's It Gonna Be?! (Soul Society Remix) (3:56)
  • What's It Gonna Be?! (LP Version Clean-Edit) (4:04)
  • What's It Gonna Be?! (Micky Finn D&B Remix) (5:59)

US 5" CD Single[edit]

  • What's It Gonna Be?! (LP Version Clean - Edit) (4:09)
  • What's It Gonna Be?! (LP Version Clean) (5:29)

UK - Cassette Single[edit]

  • A1. What's It Gonna Be?! (LP Version Clean - Edit) (4:09)
  • A2. What's It Gonna Be?! (Soul Society Remix) (3:53)
  • B1. What's It Gonna Be?! (LP Version Clean - Edit) (4:09)
  • B2. What's It Gonna Be?! (Soul Society Remix) (3:53)

Official Versions/Remixes[edit]

  • 2000 Watts Extended Vocal Remix (6:56)
  • 2000 Watts Radio Edit (3:53)
  • 2000 Watts Dub (6:46)
  • 2000 Watts Instrumental (6:42)
  • Acappella (4:19)
  • Album Version [Dirty] (5:28)
  • Album/LP Edit [Clean] (4:09)
  • David Anthony Remix (4:21)
  • Instrumental/TV track (5:28)
  • Micky Finn D&B Remix (6:00)
  • Soul Society Remix (3:53)
  • Soul Society Remix Extended (4:52)
  • Junk Food Remix (3:43) [Bonus Track on Turn It Up!: The Very Best of]

Charts and certifications[edit]

The song peaked at number three on the Billboard Hot 100 and reached number one on both the Hot R&B/Hip-Hop Singles & Tracks and Hot Rap Tracks charts. It also reached number five on the Rhythmic Top 40. It was a top ten hit in the United Kingdom, Australia, and South Africa. It was a moderate success in Europe, reaching the top forty in most countries. The song sold 800,000 copies in the United States and was certified Gold by the RIAA.[1][2] The single entered at #1 on the UK R&B Singles chart.[3]

See also[edit]

References[edit]

  1. ^ "Best-Selling Records of 1999". Billboard. BPI Communications Inc. 112 (4): 63. January 22, 2000. ISSN 0006-2510. Retrieved June 4, 2015. 
  2. ^ a b "American single certifications – Busta Rhymes – What%27s It Gonna Be?". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  3. ^ a b c http://www.officialcharts.com/charts/r-and-b-singles-chart/19990425/114/
  4. ^ Ryan, Gavin (2011). Australia's Music Charts 1988-2010. Mt. Martha, VIC, Australia: Moonlight Publishing. 
  5. ^ "Billboard: 1999 Year End Chart-Toppers". Retrieved 2017-03-08. 
  6. ^ http://www.billboard.com/charts/year-end/1999/hot-r-b-hip-hop-songs
  7. ^ "Billboard Top 100 - 1999". Retrieved 2010-08-28. 
  8. ^ "Best-Selling Records of 1999". Billboard. BPI Communications Inc. 112 (4): 63. January 22, 2000. ISSN 0006-2510. Retrieved June 4, 2015.