What's the Good Word? was a Canadian word-based game show that aired on that country's CTV network as a daily daytime series from 1972–1976. The host was John Barton. The show was shot at the CTV studios in Burnaby, British Columbia.
Three teams of two players each competed over guessing the key word with a list of related clues. Play began with an introductory clue. For example, a set might begin with "This can either be a friend to man or an enemy." Clues would then be read while the timer clicked down. Clues for this example set might be: WILD, RED, FLASH, GUN, ANTS, SIDE, TRUCK, HYDRANT, and finally FIGHTER. The good word, of course, is FIRE.