October 4, 2000 (2000-10-04) – July 6, 2002 (2002-07-06)
What About Mimi? is a Canadian animated series. The main character is Mimi Mortin, a clever, red-headed girl in the sixth grade who lives in the town of Starfish Bay. The series was produced by Decode Entertainment and Studio B Productions and co-directed by Josh Mepham and Colleen Holub.
Mimi Mortin (voiced by Chiara Zanni) - A red-haired 11-year-old girl in the sixth grade. She's clever, optimistic and has a powerful imagination. She's always willing to help and solve any problem that she may encounter, most of the times with creative plans and ideas. Although her plans may not always work out the way she expects them, Mimi receives a lot of help from her best friends Elaine and Russell, her family, and even her rivals, and finds a way to solve any problem.
Elaine Pituskin (voiced by Kori Cook) - Mimi's best friend who is of Asian descent (presumably Japanese or Chinese). She is an animal and nature lover, and owns lots of pets. She can be temperamental and argue with Mimi at times, but she always looks up to Mimi as her best friend, in turn, Mimi respects her a lot.
Russell Van Eden (voiced by Rhys Huber) - Mimi's other best friend and sidekick. A boy with blonde hair and blue eyes, who is a sports lover, although he is a bit clumsy. He has skills with his video camera and aspires to be a film director. He is shown to have a crush on Sincerity early in the series but his interest on her fades away by the end, instead hinting at being attracted to Mimi.
Sincerity Travers (voiced by Carly McKillip) - A snobbish preppy teenybopper with pink hair who, sometimes, does not get along with Mimi. She and Mimi used to be friends years ago, but as they got older, their interests diverged, and they started growing apart. She is Mimi's rival in school, and although she does not get along with her, she admits that her ideas are pretty good and helps with some of her schemes. Even if she does not get along with Mimi, she has a resentful respect for her, showing that deep inside, Sincerity still considers her a true friend.
Brock Wickersham (voiced by Tony Sampson) - A bully who enjoys pulling pranks on various characters, especially on Herbert Finkle.
Budweiser "Buddy" Wickersham (voiced by Andrew Francis) - Brock's younger brother who is also a bully. It is also revealed that he is a genius, but he does not want people to find out about it, especially his big brother, saying that that fact would embarrass him in front of his family.
Brad "Bradley" Mortin (voiced by Keith Miller) - Mimi's 7-year-old brother who knows that Mimi's plans always have flaws.
Jason Mortin (voiced by Samuel Vincent) - Mimi's 16-year-old teenage brother who thinks of himself as an on-the-edge rebel.
Saffron Mortin (voiced by Ellen Kennedy) - Mimi's mother. She is a vegan, and always feeds her children vegetables.
Marvin "Marv" Mortin (voiced by Colin Murdock) - Mimi's father.
Hayley Kinaschuk - Sincerity's "lackey", although she is kind and many times disagrees with Sincerity, and is good friends with Mimi, Elaine and Russell.
Herbert Finkle (voiced by Peter Kelamis) - A nerd at Mimi's school who is of Russian descent. He is in charge of the school newspaper. He's also often the target of Brock and Buddy's pranks.
Lodeman (voiced by Peter Kelamis) - A student at Mimi's school who tends to make rude noises and to act distracted all the time.
The series consists of 39 half-hour episodes divided into three seasons. The first two seasons consist of 13 episodes with a full 22-minute story each, while the third season consists of 13 episodes divided into 26 11-minute stories.
Two volumes of the show have been released on DVD in Canada by Anchor Bay Entertainment. Volume 1 includes four half-hour episodes and one 11-minute episode. Volume 2 includes three half-hour episodes and three 11-minute episodes.
The first two episodes were additionally released on DVD in Australia as part of a compilation series.