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Wheat Crunchies are a crisp wheat snack currently in production under the British snack producer KP Snacks Ltd. They come in several flavours, including: Crispy Bacon, Spicy Tomato and Cheddar & Onion. Salt and Vinegar and Worcester Sauce were also among the roster of flavours but have since been discontinued. A regular multipack bag contains 25g and a normal retail pack contains 30g. Wheat Crunchies were originally made by Sooner Snacks, who were purchased by Rowntree Mackintosh in 1987. The brand was sold shortly thereafter to Golden Wonder when Rowntree Mackintosh was absorbed into Nestlé, and became a leading crisp product in UK stores by the late 1990s. It was subsequently sold to United Biscuits following the take-over of Golden Wonder by Tayto.
The packet promises that the product is free from any artificial colours or flavours and contains no MSG. An average 25g multipack packet contains: Energy (kj)- 516, (kcal)- 123, Protein- 2.4g, Carbohydrate- 14.4g, of which sugars- 0.7g, Fat- 6.3g, of which saturates- 0.9g, Fibre- 0.8g, Sodium- 0.2g