Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Nabisco. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.
The snack is still well known by some for its 1970s and early to mid-1980s advertising campaigns starring Sandy Duncan. A more recent commercial aired during Super Bowl XLVI featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat," saying instead, "Hwheat Thins." Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.
The following is nutrition information for Wheat Thins original.
|Nutritional value per around 16 pieces|
|Dietary fiber||3 g|
|†Percentages are roughly approximated using US recommendations for adults. |
There are several flavors available, depending on country and market:
- Artisan cheese: Wisconsin Colby
- Artisan cheese: Vermont White Cheddar
- Dill Pickle
- Fiber Selects 5-Grain
- Flatbread Garlic & Parsley
- Flatbread Tuscan Herb
- Hint of Salt
- Honey Mustard
- Lime (limited time 2013)
- Popped – a popped chip variety of Wheat Thins
- Reduced Fat 
- Sour Cream and Onion
- Smoked Gouda
- Smoky BBQ
- Spicy Buffalo
- Sundried Tomato & Basil
- Sweet Onion
- Zesty Salsa
Additional discontinued/changed flavors:
- Baked Snack Reduced Fat
- Cream Cheese & Chives
- Harvest 5-Grain
- Harvest 7-Grain
- Harvest Garden Vegetable
- Lightly Cinnamon
- Low Sodium
- Parmesan Basil
- Newman, Andrew Adam (January 5, 2011). "Wheat Thins: Call Them Snacks, Not Crackers". The New York Times. Retrieved October 10, 2017.
- Willett, W.; Skerrett, P.J. (2011). Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. Free Press. p. 127. ISBN 978-1-4391-3481-8. Retrieved October 10, 2017.
- "Wheat Thins". USA Foods: The All American Grocery Store.
- Newman, Andrew Adam (January 25, 2013). "Old-Line Snack Is Highlighting Fervor of Fans". The New York Times. Retrieved October 10, 2017.
- Drewniany, B.L.; Jewler, A.J. (2013). Creative Strategy in Advertising. Cengage Learning. p. 80. ISBN 978-1-133-30726-6. Retrieved October 10, 2017.
- Gary Brumburgh. "Sandy Duncan Mini Bio". IMDb. Retrieved December 29, 2014.
- "Family Guy: Wheat Thins Commercial (HD)". YouTube. Retrieved May 20, 2014.
- "Calories in Wheat Thins Nabisco Original". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
- "Calories in Wheat Thins Popped Sour Cream & Onion". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
- "Calories in Wheat Thins Crackers Reduced Fat". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
- Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices.
- Channick, Robert (February 17, 2015). "Chicago agency helps Wheat Thins find hidden message". Chicago Tribune. Retrieved October 10, 2017.
- "Ad of the Day: Wheat Thins". Adweek. April 3, 2013. Retrieved October 10, 2017.