Wheat Thins are a popular brand of baked cracker snack distributed in the U.S. and Canada by Nabisco. They are also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties.
The snack is still well known by some for its early 1980s ad campaign starring Sandy Duncan. A more recent commercial aired during Super Bowl XLVI featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat," saying instead, "Hwheat Thins." Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.
There are several flavors available:
- Artisan cheese: Wisconsin Colby
- Artisan cheese: Vermont White Cheddar
- Dill Pickle
- Fiber Selects 5-Grain
- Flatbread Garlic & Parsley
- Flatbread Tuscan Herb
- Hint of Salt
- Honey Mustard
- Lime (limited time 2013)
- Reduced Fat
- Smoky BBQ
- Spicy Buffalo
- Sundried Tomato & Basil
- Sweet Onion
- Zesty Salsa
Additional discontinued/changed flavors:
- Baked Snack Reduced Fat
- Cream Cheese & Chives
- Harvest 5-Grain
- Harvest 7-Grain
- Manly Low-Mein
- Harvest Garden Vegetable
- Lightly Cinnamon
- Low Sodium
- Parmesan Basil
- "Wheat Thins". USA Foods: The All American Grocery Store.
- Gary Brumburgh. "Sandy Duncan Mini Bio". IMDb. Retrieved December 29, 2014.
- "Family Guy: Wheat Thins Commercial (HD)". YouTube. Retrieved May 20, 2014.
- Andrew Adam Newman (January 4, 2011). "Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack". The New York Times.
- "Brands". Nabisco. Retrieved May 20, 2014.
- Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices.
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