White Claw Hard Seltzer

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White Claw Hard Seltzer
White Claw Hard Seltzer logo.png
TypeAlcoholic beverage
ManufacturerWhite Claw Seltzer Works
Country of originUnited States
Introduced2016
Alcohol by volume5%[1]
StyleHard seltzer[1]
IngredientsPurified carbonated water, alcohol, natural flavors, natural cane sugar, citric acid, sodium citrate
Websitehttps://www.whiteclaw.com

White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands, who also own Mike's Hard Lemonade.[2] The beverage was introduced in 2016.[3] It is sold under 6 different 100-calorie (per 12 fluid ounces), 5% ABV[4] flavors that include Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango, and Pure Hard Seltzer (unflavored). White Claw is made from a blend of seltzer water, a gluten-free alcohol base, and fruit flavor[4].

In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales total; volume sales of White Claw grew 275% over the year prior.[5] Nielsen Media Research reported that White Claw was the top growth brand for the week of July 4, 2019.[6]

References[edit]

  1. ^ a b Bernot, Kate (May 29, 2019). "What's the best-tasting hard seltzer?". thetakeout.com. Retrieved June 23, 2019.
  2. ^ Bernstein, Joshua M. (June 21, 2019). "Like LaCroix, but With a Buzz". The New York Times. Retrieved June 23, 2019.
  3. ^ Press Release (June 24, 2016). "Mark Anthony Brands Introduces White Claw Hard Seltzer". Brewbound. Retrieved July 26, 2019.
  4. ^ a b "White Claw® Hard Seltzer | Made Pure®". www.whiteclaw.com. Retrieved August 6, 2019.
  5. ^ Bernot, Kate (July 26, 2019). "Why are people obsessed with White Claw?". The Takeout. Retrieved July 26, 2019.
  6. ^ Kendall, Justin (July 17, 2019). "Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week". Brewbound. Retrieved July 26, 2019.

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