Whitney (typeface)

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Classification Neo-grotesque/Humanist sans-serif
Designer(s) Tobias Frere-Jones
Foundry Hoefler & Frere-Jones

Whitney is a family of sans-serif digital typefaces designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface.[1] Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Typographical Context[edit]

Whitney bridges the divide between editorial mainstays such as News Gothic (1908) which is an American “gothic” and signage application standards such as Frutiger (1975), a European "humanist" typeface. This is achieved via "Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances."[2]



  1. ^ Whitney | Hoefler & Frere-Jones
  2. ^ typography.com/fonts/font_overview.php?productLineID=100026
  3. ^ see this post
  4. ^ see Bridgewater Associates
  5. ^ see Brand Identity Standards
  6. ^ Whitney is the preferred typeface for all Kodak communications.
  7. ^ see Brand Identity Standards
  8. ^ see Branding Standard
  9. ^ see Visual identity guidelines
  10. ^ All publications produced by the NZTA – such as project newsletters – should be in Whitney. All manuals and posters should also be produced in Whitney. Whitney has been chosen for its legibility and versatility. All recruitment, display, public notice, tender notice and roading advertising should be in Whitney.
  11. ^ see Branding
  12. ^ Brand Identity Preventing foodborne illness is a major public health challenge. The CPCFSE is committed to educating consumers on four simple practices they can use to fight foodborne bacteria and reduce their risk of becoming sick: Clean, Separate, Cook, and Chill.
  13. ^ see American Nerd
  14. ^ see Delta Style Guide
  15. ^ [1]
  16. ^ see UBC Brand Basic (Logos) Whitney is the institutional typeface used in all UBC Brand signatures and applications.
  17. ^ [2]
  18. ^ See ColdwellBankerHomes.com
  19. ^ Typography

External links[edit]


  • Whitney Condensed