Whitney Wolfe Herd

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Whitney Wolfe Herd
Whitney Wolfe

(1989-07-01) July 1, 1989 (age 30)[1]
ResidenceAustin, Texas
EducationSouthern Methodist University
OccupationEntrepreneur, Business executive
Known forFounder and CEO of Bumble
Co-founder of Tinder
Net worth$290 million [2]
Spouse(s)Michael Herd

Whitney Wolfe Herd (born July 1, 1989) is an American entrepreneur. She is founder and CEO of Bumble, and a co-founder of the dating app Tinder.

Bumble Launched in 2014.[3] Bumble is launching into new verticals such as BumbleBizz, and launched BumbleBFF for finding friends. According to Forbes, the company is valued at more than $1 billion.[4]

Wolfe Herd was named one of Business Insider's 30 Most Important Women Under 30 In Tech in 2014.[5] In 2016, she was named as one of Elle's Women in Tech.[6] Wolfe Herd was named as one of 2017's and 2018's Forbes 30 Under 30.[7][8] Wolfe Herd was also named one of Inc's 15 Female Entrepreneurs to Watch Out For in 2017.[9] She was featured on the covers of Forbes,[4] Fast Company,[10] and Wired UK.[11] In April 2018, she was named in the TIME 100 List.[12]

Early life and education[edit]

Wolfe Herd was born in Salt Lake City, Utah, to property developer Michael Wolfe and his wife Kelly. Wolfe Herd attended Judge Memorial Catholic High School. When she was in 4th grade, the family did a sabbatical in Paris, France, and she became fluent in French as a result.

Wolfe Herd attended Southern Methodist University, where she majored in International Studies. She was a member of the Kappa Kappa Gamma sorority.[13][14] Her junior year she studied abroad at Sorbonne University in Paris.[15] While in college and at the age of 19, she started a business selling bamboo tote bags benefiting areas affected by the BP oil spill. Wolfe Herd partnered with celebrity stylist Patrick Aufdenkamp to launch the non-profit organization called the "Help Us Project." The bags received national press after celebrities such as Rachel Zoe and Nicole Richie were photographed with them.[16][17] After graduating, Wolfe Herd traveled to Southeast Asia where she worked with orphanages.[18][19]



At age 22, Wolfe Herd joined Hatch Labs. Through Hatch, she became involved with the startup Cardify, a project led by Sean Rad through Hatch Labs IAC incubator. The project was later abandoned, but Wolfe Herd joined the dating app Tinder with Rad, Chris Gulczynski in 2012 within the IAC startup incubator.[1][20][21]

Wolfe Herd became vice president of marketing for Tinder[14][19][15] and was reportedly behind the name of the app, taking the idea from the flame logo and having used tinder (small sticks) to start the fireplace at her father's cabin in Montana. She has also been credited with fueling its popularity on college campuses and growing its user base.[22] Wolfe Herd left the company in 2014. Her departure from Tinder was in part due to growing tensions with other company executives. After leaving the company, Herd filed a lawsuit against Tinder for sexual harassment.[23] Wolfe Herd reportedly received more than $1 million settlement in addition to stock in the company.[14]


Wolfe Herd moved to Austin, Texas and founded Bumble, a dating app that gives women more control than traditional dating apps, in December 2014.[23][19] By December 2015, the app had reached over 15 million unique conversations and 80 million matches.[23] After Wolfe left Tinder, Andrey Andreev, founder of Badoo, contacted Wolfe Herd about creating a dating platform and partnered with her,[24][13][14] and the company remains majority owned by Badoo.[25]

As of April 2016, Tinder and Bumble are the first and fourth most popular dating apps respectively, according to monthly user base. As of November 2017, Bumble had amassed over 22 million registered users.[26] In January 2018, CNBC reported that Badoo was seeking a sale that could value the company at about $1.5 billion.[27]

Wolfe Herd was named one of Business Insider's 30 Most Important Women Under 30 In Tech in 2014. In 2016, she was named as one of Elle's Women in Tech.[6] She was named to Forbes 30 under 30 in 2017 and 2018.[4][8]

In December 2017, she was listed in a TechCrunch feature on 42 women succeeding in tech that year.[28]

In March 2019, Wolfe Herd testified before the Texas House Criminal Jurisprudence committee about an issue of unsolicited explicit photos sent to female users on dating applications.[29]

In April 2019, Wolfe released the first print issue of Bumble Mag in partnership with Hearst.[30]

According to Forbes, the company is valued at more than $1 billion, and has over 55 million users.[31][32]


Chappy was co-founded by Jack Rogers, Max Cheremkin and Ollie Locke. Its funding comes from dating giant Bumble and its CEO Whitney Wolfe Herd.

Wolfe Herd, impressed by the team's unique approach, led a seed round investment in Chappy.[33] In 2016, TechCrunch wrote: “The company is not disclosing the details of the investment, but they did say that Bumble is the sole investor in the round and will take an equity stake. In exchange, Bumble will be offering product development and marketing support.”[34]

Similarly to Bumble, Chappy is majority owned by Andrey Andreev and is being developed under umbrella of Badoo Group.[35]

Personal life[edit]

She is married to Michael Herd, with whom she recently celebrated two years of marriage.[36][37] On June 17th, the couple announced their first pregnancy on Instagram, a son due in November 2019.[38] Due to this, Wolfe Herd has announced new parental benefits for Bumble employees, including bonuses, paid leave, and flexible start times.[39]

In 2019, Forbes listed Herd at number 72 of the top 80 "richest self-made women".[40]

See also[edit]


  1. ^ a b Josie Ensor (May 23, 2015). "Tinder co-founder Whitney Wolfe: 'The word 'feminist' seemed to put guys off, but now I realise, who cares?'". Telegraph.
  2. ^ "Whitney Wolfe: 10 Things You Didn't Know About the CEO of Bumble". Money Inc. Retrieved February 14, 2018.
  3. ^ "How I Built This".
  4. ^ a b c Clare O'Connor (November 14, 2017). "Billion-Dollar Bumble: How Whitney Wolfe Herd Built America's Fastest-Growing Dating App". Forbes. Retrieved November 17, 2017.
  5. ^ Kosoff, Maya. "The 30 Most Important Women Under 30 In Tech". Business Insider. Retrieved June 19, 2019.
  6. ^ a b Molly Langmuir (May 13, 2016). "Meet Elle's 2016 Women in Tech". Elle.
  7. ^ "Meet The Consumer Technology 30 Under 30 Class Of 2017".
  8. ^ a b "Forbes Releases 2018 Edition of the 30 Under 30 List". Forbes. November 14, 2017. Retrieved December 31, 2017.
  9. ^ "15 Female Entrepreneurs to Watch Out For in 2017".
  10. ^ Valby, Karen (August 28, 2017). "Bumble's CEO Takes Aim at LinkedIn". Fast Company. Retrieved December 31, 2017.
  11. ^ Tait, Amelia (August 30, 2017). "Swipe Right for Equality: How Bumble is Taking on Sexism". Wired UK. Retrieved December 31, 2017.
  12. ^ "Whitney Wolfe Herd: The World's 100 Most Influential People". Time. Retrieved April 27, 2018.
  13. ^ a b Charlotte Alter (May 15, 2015). "Whitney Wolfe Wants to Beat Tinder at Its Own Game". Time.
  14. ^ a b c d Hannah Ellis-Petersen (April 12, 2015). "WLTM Bumble – A dating app where women call the shots". The Guardian.
  15. ^ a b Suzannah Ramsdale. "Does Tinder empower women? This woman thinks so…". Marie Claire.
  16. ^ Hilary Hirschfeld (November 3, 2010). "SMU senior Whitney Wolfe launches second business, clothing line Tender Heart". Daily Campus.
  17. ^ "Meet Bumble chief executive Whitney Wolfe". The Washington Post. October 23, 2015.
  18. ^ Sarah Thurmond (August 2, 2015). "Queen Bee". Austin Monthly.
  19. ^ a b c Kimya Kavehkar (March 7, 2016). "Whitney Wolfe: The Matchmaker". Paper Mag.
  20. ^ Melissah Yang (January 29, 2015). "Whitney Wolfe Says Goodbye Tinder, Hello Bumble". Los Angeles Business Journal.
  21. ^ Shontell, Alyson. "What It's Like To Found A $750 Million Startup, Go Through A Sexual-Harassment Lawsuit, And Start All Over By Age 25". Business Insider.
  22. ^ Tucker Cummings (July 1, 2014). "Tinder's Whitney Wolfe: 5 Fast Facts You Need to Know". Heavy.
  23. ^ a b c Todd C. Frankel (December 2, 2015). "Whitney Wolfe, founder of dating app Bumble, has had quite the year. She just can't discuss parts of it". The Washington Post.
  24. ^ Leora Yashari (August 7, 2015). "Meet the Tinder Co-Founder Trying to Change Online Dating Forever". Vanity Fair.
  25. ^ Ryan Mac (January 3, 2017). "2017 30 Under 30: Consumer Technology – 28 of 30". Forbes. Italic or bold markup not allowed in: |publisher= (help)
  26. ^ Clare O'Connor (November 14, 2017). "Billion-Dollar Bumble: How Whitney Wolfe Herd Built America's Fastest-Growing Dating App". Forbes.
  27. ^ Alex Sherman, Leslie Picker (January 23, 2018). "Badoo, the majority owner of the dating app Bumble, is seeking a sale that could value the company at $1.5 billion". CNBC.
  28. ^ "A look at 42 women in tech who crushed it in 2017". TechCrunch. December 22, 2017. Retrieved January 15, 2018.
  29. ^ "Texas May Outlaw Unsolicited Sexual Images. Would That Be Enforceable—and Does It Even Matter?". Texas Monthly. March 28, 2019. Retrieved April 5, 2019.
  30. ^ "Bumble goes to print with its new lifestyle magazine, Bumble Mag". TechCrunch. Retrieved April 22, 2019.
  31. ^ "Billion-Dollar Bumble: How Whitney Wolfe Herd Built America's Fastest-Growing Dating App".
  32. ^ "Bumble Launched A New Initiative To Support A Cause Whenever A Woman Makes The First Move".
  33. ^ Bumble invests in gay dating app Chappy
  34. ^ Techcrunch December 14, 2016
  35. ^ "Report: Grindr's Chinese owner Kunlun is selling the dating app after CFIUS raised personal data concerns". TechCrunch. Retrieved April 5, 2019.
  36. ^ "Whitney Wolfe Herd on Instagram: "❤️happy two years my everything"". Instagram. Retrieved September 17, 2019.
  37. ^ Macon, Alexandra (October 5, 2017). "Bumble Founder Whitney Wolfe's Whirlwind Wedding Was a True Celebration of Southern Italy". Vogue. Retrieved January 7, 2019.
  38. ^ "Whitney Wolfe Herd on Instagram: "Father's Day has a whole new meaning around our house this year! Baby boy Herd coming fall 2019 and we couldn't be more excited 💙👶🤠"". Instagram. Retrieved September 17, 2019.
  39. ^ "Whitney Wolfe Herd Rethinks Parental Benefits After Pregnancy Announcement". Global Dating Insights. June 18, 2019. Retrieved September 17, 2019.
  40. ^ "2019 AMERICA'S SELF-MADE WOMEN NET WORTH". Forbes. Forbes. June 3, 2019. Retrieved July 1, 2019.

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