According to a 1985 issue of the store's Whole Earth Access Mail Order Catalog, (named after, but not connected to The Whole Earth Catalog which it also sold):
Our Berkeley store opened in 1969, inspired by but independent of The Whole Earth Catalog. It began by carrying books, a few woodstoves, a few power tools, and back-to-the-land equipment. Access to a wide variety of products was available at very low prices through special ordering from distributors' catalogs. Gradually the store began stocking the items most commonly ordered, and we now carry a wide range of top-quality products for basic living, still at very low prices. Our newest section is electronics and communications, which includes cameras, video, audio, and computers.
Larry Farb commented in 1986 to the Los Angeles Times that, "we've grown up with our customers [...] the person who bought wood stoves in the '70s is buying cappuccino makers today."