Why Do Fools Fall in Love is a 1981 album by American singer Diana Ross on the RCA label. It reached #15 in the USA (#4 R&B), #17 in the UK and the top ten in Sweden, Norway and the Netherlands.
It was the first album Ross recorded after leaving the Motown label, when she signed a $20 million deal with RCA. Originally, Nile Rodgers and Bernard Edwards were slated to produce the follow-up to the platinum Diana album. However, their schedules were filled with commitments to also produce Debbie Harry's solo debut, Johnny Mathis and another Chic album. Ross had given her word to RCA president, Robert Summers to deliver an album for the 1981 holiday selling season.
The album was the first to be produced by the singer herself, and it became her second RIAA-certified platinum album (That was also misleading, since Motown was inconsistent to joining the RIAA for most of their 1960s and 1970s releases. She would have considerably more certifications). It was also certified Gold in the UK and Canada.
The album includes the Top 10 hits "Why Do Fools Fall in Love" and "Mirror Mirror". It also includes "Work That Body", co-written by Ross with Paul Jabara and Ray Chew. Though it just missed the Top 40 in the United States, "Work That Body" was a Top 10 hit in the U.K. and Top 15 in The Netherlands. A solo version of "Endless Love" is also included on the album, a rerecording of her number one duet with Lionel Richie from earlier that year. "It's Never Too Late" was also released as a single in some international territories.
Ross also embarked on a world tour in support of the album.
The album was remastered and re-released on September 2, 2014 by Funky Town Grooves, with bonus material.