Why Unified

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Why Unified
FounderRobert Nikic
HeadquartersTampa, Florida, United States
Servicessoftware as a service, online marketing
Revenue US$5 million (2018)

Why Unified is a software as a service platform[1] providing business web applications with its Corporate Headquarters in Tampa, Florida, United States and a branch office in Edinburgh, Scotland, United Kingdom.


Why Unified was founded in 2011 by Robert Nikic, the current Founder & CEO with the vision of providing a unified platform for small businesses to synchronize their sales, marketing and day to day operations in one place with Unified Workplace, or have it managed for them with Unified Marketing.


  1. Why Unified partnered[2] with the cPanel App Marketplace, resulting in 40 web hosting companies integrating Unified Workplace into cPanel as an addon, gaining 1M active users.
  2. Why Unified acquired UK payment processor, Verified Payments in 2018[3].
  3. Why Unified was recognized by World News Network for defining the future of digital marketing and how small businesses run their business, in less time[4].
  4. Unified Marketing was quoted as an alternative to traditional marketing during an independent study by TGDaily[5].


  1. ^ "What are the Top SaaS Applications for Small Businesses?". opptrends.com. 15 November 2018.
  2. ^ "Meet Robert Nikic - The Man Behind "Why Unified"". buzzfeed.com. 28 September 2018.
  3. ^ "Watching Digital Marketing Evolve: 6 Advancing Perspectives". semfirms.com. 19 November 2018.
  4. ^ "How "Why Unified" Redefined Marketing & SaaS Landscape: Exclusive Insiders Interview". wn.com. 28 September 2018.
  5. ^ "Why Unified: Walkthrough of Proprietary Unified Marketing Process". tgdaily.com. 28 September 2018.