Since one of our pillars is to be as free as possible, by offering free alternatives to fair use images, we strengthen Wikipedia focus.
Correct misinterpretations of free images.
One of the main complaints about free images is lack of quality when compared with a promotional images. That is not true: there are very good free images as shown by Wikipedia:Featured pictures. In the case of replaceable images, it is possible that a promotional image will look better than free versions. However, it is important to teach editors that a difference in quality between promotional and free images is acceptable.
Handle free image requests to the media, keeping a record of conversations between the WikiProject and third parties, and ensuring the correct attribution of images in this way delivered.
Believing that, if contacted with the right approach, publicists would release a promotional image under a free license, this WikiProject will try to convince them into offering a free image.