In 2003, about 30% of this district was transferred to Crowfoot riding and about 4% of Red Deer riding was transferred to this district.
Since its creation Wild Rose has been one of the safest ridings in the country for the Conservative Party and its predecessors, which have won every election since 1993 by lopsided margins. Neither the Liberals nor the New Democrats have ever secured more than 15 percent of the vote in Wild Rose. In the 2006 election, the Green Party finished a distant second with 10.84 percent of the popular vote, which was among the highest percentages received for the Green Party in that election. The Green Party candidate, Lisa Fox, was again the second-place finisher in the October 2008 election, finishing ahead of the Liberal, New Democratic and Libertarian candidates with 6,389 votes, but far behind the winner Richards, who won 72.9 percent of all votes cast (36,869 votes total). In 2011 Richards defeated all of his opponents combined by a nearly three-to-one margin.
The riding is set to be abolished at the end of the current Parliament. Most of the riding will become Banff—Airdrie.
Its Member of Parliament is Blake Richards, a realtor and volunteer firefighter before becoming MP. He was first elected as a candidate of the Conservative Party in the 2008 election following the retirement of his predecessor, Myron Thompson. Richards worked for Thompson as Constituency Assistant for seven years. Richards is a member of the Commons' Standing Committees on Agriculture and Agri-Food, and Public Safety and National Defence.