Asher with second wife, Elizabeth Montgomery, in 1964
William Milton Asher
August 8, 1921
|Died||July 16, 2012 (aged 90)|
Palm Desert, California, U.S.
Danny Sue Nolan
(m. 1951; div. 1961)
(m. 1963; div. 1973)
(m. 1976; div. 1993)
(m. 1998; his death 2012)
William Milton Asher (August 8, 1921 – July 16, 2012) was an American television and film producer, film director, and screenwriter. He was one of the most prolific early television directors, producing or directing over two dozen series.
With television in its infancy, Asher introduced the sitcom Our Miss Brooks, which was adapted from a radio show. He began directing I Love Lucy by 1952. As a result of his early success, Asher was considered an "early wunderkind of TV-land," and was hyperbolically credited in one magazine article with "inventing" the sitcom. In 1964, he produced and directed Bewitched, which starred his then-wife Elizabeth Montgomery. 
Asher was born in New York City to stage actress Lillian Bonner and producer Ephraim M. Asher (1887–1937), whose movie credits were mostly as an associate producer. His sister, Betty Asher, was an MGM publicist for Judy Garland. His father was Jewish, his mother Catholic. Asher's family moved to Los Angeles when he was around 3, where he often accompanied his father to the movie studio.
Asher's parents divorced when he was 11, resulting in a return to New York with his mother. He later recalled that this period was filled with turmoil, as his mother was abusive and an alcoholic. As a result of having to live in New York with his mother, he dropped out of school and, after working in the mailroom at Universal Studios in Los Angeles, joined the Army in 1941. He served in the Army Signal Corps for four years, stationed in Astoria, Queens as a unit photographer.
Asher returned to California to direct Leather Gloves (1948), a low-budget film. He eventually gravitated to television (then a new medium), and got a job writing short story "fillers" for various programs, which evolved into a series called Little Theatre. From this work, he gained a contract with Columbia Pictures to work on a film musical for Harry Cohn.
Asher received an offer from CBS Studios to direct Our Miss Brooks, starring Eve Arden, a television version of the popular radio show. In 1952, Desi Arnaz asked Asher to direct an episode of his series I Love Lucy; by that show's end in 1957, Asher had directed 110 of the series' 179 episodes, Asher later commented that even though the creators knew the show was good, they did not believe it would become an American icon. "When we did the show, we thought, 'That's it, we're done with it.' We never dreamed it would last this long. Lucille Ball, obviously, was one of TV's true pioneers."
Asher was considered an "early wunderkind of TV-land, blazing a path in the new medium" of television. Writer and producer William Froug described Asher as a "hyphenate of a different stripe, a director-producer", commenting that he was one of many "restless Hollywood professionals who, like nomads, drifted from job to job, always delivering competent, if not inspired work".
In addition to Our Miss Brooks and I Love Lucy, Asher directed episodes of The Colgate Comedy Hour, Make Room for Daddy, The Twilight Zone (1959 TV series), The Patty Duke Show, Gidget, The Dukes of Hazzard, and Alice. Asher and Montgomery befriended President John F. Kennedy, and, together with Frank Sinatra, planned Kennedy's 1961 inaugural ceremony.
Asher's best-known work was Bewitched, which he produced for its entire eight-year run. At that time, he was married to the show's star Elizabeth Montgomery. They divorced soon after the series' cancellation in 1972.
Asher also directed a number of theatrical release films, including Beach Party, Muscle Beach Party, Bikini Beach, Beach Blanket Bingo, and How to Stuff a Wild Bikini, for all of which he was also a co-writer. Television historian Wheeler Dixon later suggested that the Beach Party films were not only "visions of paradise" for the audience, but also for Asher, who used them "to create a fantasy world to replace his own troubled childhood."
Asher also directed movies made for TV. He later recalled his directorial years:
When I look back at my own work, Bewitched stays with me the most, and Lucy, and the Beach Party pictures. The scripts of the Beach Party films were sheer nonsense, but they were fun and positive. ... When kids see the films now, they can get some idea of what the '60s were like. The whole thing was a dream, of course. But it was a nice dream.
Asher received a star on the Palm Springs Walk of Stars in November 2003.
Asher was first married in 1951 to Danny Sue Nolan, with whom he had two children; the couple divorced in 1961. Asher then married Bewitched star Elizabeth Montgomery in 1963. They had three children and divorced in 1973. His third marriage was to Joyce Bulifant from 1976 to 1993. He adopted her son, actor John Mallory Asher. This marriage also ended in divorce. In his later years, Asher resided in Palm Desert, California with Meredith Coffin Asher, his fourth and final wife.
Asher counted Frank Sinatra, Peter Lawford and Sammy Davis Jr. as his friends, and would sometimes carouse with them in Las Vegas, flying there from Hollywood in Sinatra's plane, and then flying back to be at work at the studio at 5 AM.
|Year series began||TV Series|
|1950||The Colgate Comedy Hour|
|1951||I Love Lucy|
|1951||The Dinah Shore Show|
|1952||Our Miss Brooks|
|1953||Make Room for Daddy|
|1953||The Ray Bolger Show|
|1957||The Thin Man|
|1958||The Donna Reed Show|
|1959||Fibber McGee and Molly|
|1959||The Twilight Zone|
|1963||The Patty Duke Show|
|1972||The Paul Lynde Show|
|1979||The Dukes of Hazzard|
|1979||The Bad News Bears|
|1984||Crazy Like a Fox|
|1960||The Land of Oz|
|1963||The Patty Duke Show|
|1972||The Paul Lynde Show|
|1973||The Young and the Restless (1988)|
|1957||The Shadow on the Window||Director|
|1957||The 27th Day||Director|
|1963||Beach Party||Director and co-writer|
|1963||Johnny Cool||Producer and director|
|1964||Bikini Beach||Director and co-writer|
|1964||Muscle Beach Party||Director and co-writer|
|1965||Beach Blanket Bingo||Director and co-writer|
|1965||How to Stuff a Wild Bikini||Director and co-writer|
|1966||Fireball 500||Director and co-writer|
|1985||Movers & Shakers||Co-producer and director|
- Staff (July 18, 2012) Obituary Los Angeles Times
- Boom, B.W. (January 6, 2006) "William Asher – The Man Who Invented the Sitcom", Palm Springs Life
- Staff (July 16, 2012) "Bill Asher, famed 'I Love Lucy' and 'Bewitched' director, dies in Palm Desert" My Desert
- Fleming, E. J. (2005) The Fixers: Eddie Mannix, Howard Strickling, and the MGM Publicity Machine, Mcfarland p.193
- Dixon, Wheeler W. (2005) Lost in the Fifties: Recovering Phantom Hollywood, Carbondale, Illinois: Southern Illinois Press pp.169-76 ISBN 9780809326549
- Grady, Denise (July 17, 2012) "William Asher, Director of Classic TV Comedies, Dies at 90" The New York Times
- Staff (ndg) "Ashmont" Bob's Bewitching Daughter Archived 2010-05-29 at the Wayback Machine
- Karol, Michael (2006) The Comic DNA of Lucille Ball, iUniverse pg.4
- Froug, William (2005) How I Escaped from Gilligan's Island: and other Misadventures of a Hollywood Writer-Producer, Popular Press p.230
- Berard, Jeanette M. and Corwin, Norman (1990) Television Series and Specials Scripts, 1946–1992, McFarland (2009)
- Bathroom Reader's Institute. Uncle John's Third Bathroom Reader, p.145
- Staff (September 22, 2012) "William Asher, 1921-2012" The Desert Sun. Retrieved April 22, 2019.
- Staff (July 16, 2012). "R.I.P. William Asher". Deadline Hollywood. Retrieved August 17, 2012.
- "William Asher" at AFI Catalog