Born in Jamestown, New York, Feather relocated with his family to Cleveland in 1903. After earning a degree from Western Reserve University in 1910, he began working as a reporter for the Cleveland Press. In 1916, he established the William Feather Magazine. In addition to writing for and publishing that magazine, and writing for other magazines as H.L. Mencken's The American Mercury, he ran a successful printing business, and wrote several books.