William Herbert, 18th Earl of Pembroke

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The Right Honourable
The Earl of Pembroke
Born William Alexander Sidney Herbert
(1978-05-18) 18 May 1978 (age 38)
Other titles 15th Earl of Montgomery
Residence Wilton House, near Salisbury, Wiltshire
Predecessor Henry Herbert, 17th Earl of Pembroke
Heir Reginald Herbert, Lord Herbert (son)
Spouse(s) Victoria née Bullough
Issue 3
Parents Henry Herbert, 17th Earl of Pembroke
Claire Herbert (née Pelly), Countess of Pembroke

William Alexander Sidney Herbert, 18th Earl of Pembroke, 15th Earl of Montgomery (born 18 May 1978) is an English peer. He became Earl of Pembroke and Montgomery in 2003 following the death of his father, Henry Herbert, 17th Earl of Pembroke.[1]

Marriage and family[edit]

Lord Pembroke is the only son of the late 17th Earl by his wife, the former Claire Rose Pelly (now married to Stuart Wyndham Murray-Threipland). He has three older sisters and three younger half-sisters (by his father's second marriage).

In April 2009, the Earl announced his engagement, which took place over the Easter weekend, to his long-time girlfriend Victoria Bullough.[2][3] The couple were married at the Church of St Mary & St Nicholas in Wilton, near Salisbury in Wiltshire, on 29 May 2010.[4] The Earl had dated Bullough since 2005, and since 2007, they had lived together in Wilton House, his family's country seat.[5]

Their first child, Lady Alexandra Ekaterina Eloise Herbert, was born at Salisbury District Hospital on 3 April 2011.[6] A son and heir, Reginald Henry Michael, styled Lord Herbert, was born on 21 October 2012.[7] Their third child, The Hon. Louis Charles Alexander Herbert, was born at Salisbury District Hospital on 20 Sept 2014.

Lady Pembroke[edit]

The former Victoria Bullough (born circa 1985), is a daughter of Michael Bullough, owner of McEwens, one of the few remaining independent department stores in Scotland. Her mother, Sandra Lee-Graham Bullough, is a former model.

Bullough completed a degree in interior architecture at Chelsea College of Art and Design, and graduated with First Class honours. Victoria grew up in Huntingtower, Perth, and was educated at Glenalmond College.[8] The Countess of Pembroke is a Patroness of the Royal Caledonian Ball.[9]

Education and career[edit]

Lord Pembroke was educated at Bryanston School, then at the University of Leeds for two years, where he did a foundation course in 3D computer graphics design. He then pursued a course in industrial design at Sheffield Hallam University, being the first Herbert to graduate with a first class honours degree.[10]

He then worked with Sebastian Conran as an industrial designer, being forced to quit that job in October 2004 to assume the responsibilities of the house and estate at Wilton, a year after his father's death from cancer. In a July 2005 interview with The Observer, Herbert spoke frankly of the responsibilities and difficulties in managing a historic home and estate.[10] He wanted to increase the number of celebrity events, such as Madonna's birthday party, at Wilton House to increase revenues; however, opening the property to more tourists does not pay in the long run, he said, as it increases wear-and-tear on the house. He also spoke frankly of the need for him to marry and father a son to secure the succession (for the sake of his immediate family as well as the estate and house and all those who depend on it for a livelihood), but he was not aware at that time who was the heir presumptive. In interviews, he stated that he believed that the heir is "one of the Fitzwilliamses". However, his heir presumptive at that time was the present George Herbert, 8th Earl of Carnarvon (born 1956), who has legitimate male issue.

As of 2006, the Wilton estate had around 140 employees. Its 14,000 acres are divided into 14 farms, one of which is run by the estate, and more than 200 residential properties. Although the house is open to the public, Lord Pembroke and his wife occupy about a third of the house privately. He also maintains a flat in London.[1]


A keen car and motor racing enthusiast, Lord Pembroke has raced in the Funcup endurance series since 2009 and, in 2011, had a class win in the Spa 25 hour race against 120 international teams.[citation needed] He also holds an annual Classic and Supercar show in the grounds of Wilton House.[11] He has owned various racing cars, and his road car collection includes a Bugatti Veyron.[12] Pembroke had the car wrapped in a specially-designed form inspired by the Gulf Oil racing colours of the 1960s, designed by Ian Cook who is also known as PopBangColour.[13]


Since Herbert's father had no brothers, and his grandfather's brothers died unmarried, and other lines of descent from earlier earls have become extinct, the heir presumptive to the earldoms of Pembroke (created 1551 by Edward VI) and Montgomery (created for the brother of the 3rd Earl, who succeeded him as 4th Earl) was the 8th Earl of Carnarvon (born 10 November 1956), holding the earldom created in 1793 for the first son of the second surviving son of the 8th Earl. However, Reginald, Lord Herbert, born in 2012, is now the heir apparent.




  • July/August 2009 issue: Apollo, The International Magazine for Collectors. "Tradition with a Twist", by Michael Hall. Includes official portrait of William Herbert, 18th Earl of Pembroke, ©2007 by American painter and portraitist, Adrian Gottlieb
  • Interview with "William Herbert, 18th Earl of Pembroke, 15th Earl of Montgomery, 18th Baron Herbert of Cardiff, 15th Baron Herbert of Shrubland and 7th Baron Herbert of Lea."
  • Lynn Barber. ""Heirs and Graces," The Observer, 31 July 2005.
  • Edward Lewine.[1] Includes photographs of the earl and interiors of Wilton House.




  1. ^ a b c Edward Lewine (19 November 2006). "Lord of the Manor". The New York Times Magazine. 
  2. ^ Tim Walker as Mandrake (15 April 2009). "Victoria is happy to play waiting game". The Daily Telegraph. 
  3. ^ Kirsty Barton (15 April 2009). "Earl of Pembroke engaged". Salisbury Journal. 
  4. ^ Morwenna Blake (29 May 2010). "Earl of Pembroke marries Victoria Bullough". Salisbury Journal. 
  5. ^ Richard Kay (30 January 2008). "Sounds like it's a hard choice, Tori". Mail Online. 
  6. ^ Morwenna Blake (5 April 2011). "Baby Girl for Lord and Lady Pembroke". Salisbury Journal. 
  7. ^ "Son and heir for Earl and Countess of Pembroke". Peerage News. 
  8. ^ While in her first year at university, she appeared in Country Life in the 13 April 2006 issue.
  9. ^ "Patronesses". Royal Caledonian Ball. 
  10. ^ a b Lynn Barber (31 July 2005). "Heirs and graces". The Observer. 
  11. ^ "Wilton Classic Supercar". wiltonclassicandsupercars.co.uk. 
  12. ^ "Bugatti Veyron is a 'family heirloom', says 18th Earl of Pembroke". AtFullChat.com. 18 January 2012. 
  13. ^ "Bugatti Veyron art car". Auto Express. 1 August 2012. 
Peerage of England
Preceded by
Henry Herbert
Earl of Pembroke
Lord Herbert (son)