Willis & Geiger Outfitters
Willis & Geiger Outfitters was an expeditionary outfitting company in the United States. In 1902 Ben Willis developed clothing for his Arctic explorations and founded Willis & Geiger Outfitters. Roald Amundsen, Charles Lindbergh, Amelia Earhart, Jacqueline Cochran, Sir Edmund Hillary, the Flying Tigers and other legends of the 20th century. Abercrombie & Fitch outfitted Teddy Roosevelt with clothing designed by founder Benjamin Willis. In 1936 Ernest Hemingway designed his own bush jacket made by Willis & Geiger Outfitters. A version of the Navy G-1 was made under contract during World War II, designed by Eddie Bauer. The company was sold in 1980 to Lands' End, and was liquidated in 1999.
Lands' End occasionally still releases a shirt or pants for men under the W&G name, sold on the Land's End web site. However, since 1999, no new Bush Poplin clothing has appeared.
References and footnotes
- "H. W. Geiger, 84, Dies; Made Expedition Gear". NY Times. January 1, 1991. Retrieved 2008-03-03.
During World War II, the company designed and produced Naval flight jackets and one of the first electrically heated flying suits.
- Nelson, Derek (2002). A-2 and G-1 Flight Jackets: Hell-Bent for Leather. Zenith Imprint. ISBN 0-7603-1222-2.
- Martin, John (March 4, 2013). "The Great Lost Expedition Brand, A Conversation with Willis & Geiger's Burt Avedon". Vice.com. Retrieved 2014-01-21.
Here’s the history, financially. We had no customers—zero—when we started with Lands’ End. By the second year, we were doing $22 million in sales, and we were profitable. We were forecasting $33 million, and we had a plan to do it when they shut us down.