Winner-take-all market

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A winner-take-all market is a market in which a product or service which is only slightly (1%) better than the competitors gets disproportionately large (90–100%) share of or all revenues for that class of products or services.[1] It occurs when the top producer of a product earns a lot more than their competitors.[1][2][3] Examples of winner-take-all markets include the sports and entertainment markets.[4][5] The term "winner-take-all" as applied to economic markets was popularized by a 1996 book by Robert H. Frank and Philip J. Cook.[5]


  1. ^ a b Grant, Randy R.; Leadley, John C.; Zygmont, Zenon X. (2014-10-21). The Economics of Intercollegiate Sports. World Scientific Publishing Co Inc. ISBN 9789814583398.
  2. ^ Arnold, Roger A. (2007-01-25). Economics. Cengage Learning. ISBN 0324538014.
  3. ^ Rycroft, Robert (2014-12-18). The Economics of Inequality, Discrimination, Poverty, and Mobility. Routledge. ISBN 9781317457312.
  4. ^ Phillips, Ronnie (2012-11-19). Rock and Roll Fantasy?: The Reality of Going from Garage Band to Superstardom. Springer Science & Business Media. ISBN 9781461459002.
  5. ^ a b Elberse, Anita (2013). Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment. New York: Henry Holt and Company. p. 88. ISBN 9781429945325.

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