A winner-take-all market is a market in which a product or service which is only slightly (1%) better than the competitors gets disproportionately large (90–100%) share of or all revenues for that class of products or services. It occurs when the top producer of a product earns a lot more than their competitors. Examples of winner-take-all markets include the sports and entertainment markets. The term "winner-take-all" as applied to economic markets was popularized by a 1996 book by Robert H. Frank and Philip J. Cook.
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