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|Headquarters||Mississauga, Ontario, Canada|
Number of locations
|258 (Apr 2017)|
|Products||Clothing and general merchandise|
It offers brand name clothing, footwear, bedding, furniture, fine jewellery, beauty products, and housewares. Products are at a 20-60% discount rate everyday, and the stores generally do not carry the same merchandise for an entire season. The firm does not sell online. Its market niche is similar to the American store T.J. Maxx, and it is a partnered retailer to department stores HomeSense and Marshalls.
In 1982, Winners was founded in Toronto, Ontario by David Margolis and Neil Rosenberg. It was one of the first off-price department stores in Canada. In 1990, it merged with TJX Companies, the world's largest off-price department store owner.
Since late 2001, Winners stores have been paired with HomeSense, a home accessory retailer, modelled on TJX's American HomeGoods stores. Winners acquired the struggling "Labels" brand from Dylex in 2001. Labels had been meant to compete with Winners, but never succeeded; most of its stores have been turned into Homesense stores.
Les Ailes de la Mode opened a similar concept under the Labels banner after Winners did not renew its trademark on the name.
In 2016, CBC's Marketplace investigated Winner's "compared at" pricing and found that retail price of the manufacture can be misleading and inaccurate. For example, "researchers at Marketplace found that a Risk board game at Winners was being sold for $49.99, with a "compared at" price of $100.00. However, the game was available at full price from retailer F.G Bradley's Canadian website for $74.99."
Winners responded by saying "compared at" prices are accurate and fair but says that this misunderstanding could be a result of an error in pricing merchandise due to their large volume of product intake.
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