Established in 1906, Winning Appliances is a fourth generation Australian family owned and run kitchen and laundry specialist. With seven showrooms across New South Wales, two in Queensland, three in Western Australia and one in The Australian Capital Territory, Winning Appliances has an unmatched selection of the world's best cooking and laundry brands. Winning Appliances uniquely showcases kitchen and laundry unlike any other retailer in the country and its expert sales staff don’t work on commissions.
Winning Appliances sells cooktops, ovens & uprights, rangehoods, dishwashers, refrigeration, microwaves, sinks, taps, washing machines, dryers and BBQs. The business, through its retail stores and commercial division, also works with architects, developers and the construction industry to provide appliances for commercial projects across Australia.
Its national headquarters are in Sydney's Redfern in NSW.
Winning Appliances was founded in 1906 by Richard William Winning. He believed the carriage, hardware and saddlery trade was a substantial enough industry for him to establish his own business, incorporating R.W. Winning Pty Ltd. The company was initially registered as R.W. Winning & Co., Manufacturers Representative, after securing agency agreements with agencies in England.
Alongside horse and carriage products, R. W. Winning & Co. represented the Pyrex company, which made Corningware, and the Royal Stafford China company. R. W. Winning & Co. sourced international products during World War I and through the 1920s, and was able to weather the depression. In the 1930s the company obtained the agency for A Simpson & Son Ltd, an Adelaide manufacturer of a vast range of metal ware and cooking equipment. When Simpson's moved into manufacturing whitegoods, the Winning family followed suit and entered the same market.
The demand for gas stoves, electric ranges and petrol-powered and electric wringer washing machines increased after World War II, which resulted in R.W. Winning & Co. expanding staff numbers. Over the years, few agencies have been lost, and although the company still acts as a selling agent for certain products, it has become a recognised retailer in its own right.
The company was the first to introduce front loader washing machines into the Australian market, and units were delivered to retail outlets as well as installed into new properties on behalf of developers. Winning Appliances became an Australian pioneer in offering households whitegoods which were attractively displayed in kitchen settings. The first showroom was in Clarence Street, before it was eventually moved to its current flagship site in Philip Street, Redfern.
The Winning family retains 100 per cent ownership of the business and trade as Winning Appliances Pty. Ltd. The company significantly increased its ranges of products and services in the 1990s, and now has seven stores in NSW, in Brookvale, Crows Nest, Narellan, Newcastle, Northmead, Redfern and Taren Point, two in Queensland, in Fortitude Valley and Indooroopilly and one in The Australian Capital Territory in Kingston.
Stores display kitchen and laundry appliance brands such as Miele, Gaggenau, Smeg, Siemens, Electrolux, Fisher & Paykel, Highland and Asko, as well as exclusive collections such as V-ZUG, Barazza, Gorenje, PITT Cooking, Sub-Zero and Wolf.
Winning Appliances is now expanding into Queensland. The first Brisbane showroom was opened in August 2011, and was the first store nationally to include bathroom fixtures and fittings. The store took over the iconic blue building in the centrally located Fortitude Valley and was recognised as Australia’s largest premium whitegoods and bathroom retailer. The second store opened in November 2012 in Indooroopilly.
In 2005, John Winning, son of former CEO John Winning Senior, launched Appliances Online as an online venture of Winning Appliances, servicing the white goods market. The company later purchased and re-launched Big Brown Box from Thorn Group, selling audio visual products such as televisions. In November 2011, John Murphy stepped down as General Manager of Winning Appliances. John Winning was then appointed CEO of Winning Appliances, while also continuing to lead Appliances Online, before becoming CEO of the Winning Group in 2012. The Winning Group comprises Appliances Online, Winning Appliances, Handy Crew and Home Clearance.
Winning Appliances expanded into Queensland with its first Brisbane showroom opening in August 2011 in Fortitude Valley . The second store opened in November 2012 in Indooroopilly. In June 2014 Winning Appliances expanded into the Western Australia market through its acquisition of Kitchen HQ .
In 2012, Winning Appliances launched a national cooking competition and online food community called Best Home Chef. Featuring chef mentors from brands such as AEG, Scholtès, Siemens, Smeg and Wolf, the top 25 recipes will be chosen from the website and the winner will be selected by a judging panel at a live cook-off final in May 2013 at Winning Appliances' new Redfern showroom.
In 2015, David Woollcott, previously the sales director at Miele, was appointed the new CEO of Winning Appliances, replacing David Crane.
In 2016, Winning Appliances expanded into The Australian Capital Territory with the first Canberra Flagship Showroom opening in December.
Building on the company's vision to provide the best shopping experience in the world, the opening of the new Redfern Flagship Showroom set a new standard for appliance retailing globally. The showroom creates a space that is lifestyle-oriented, innovative and personalised and its design was recognised at the 2014 World Retail Awards in Paris.
- Australian Catalogue Association Awards, Home Entertainment — Whitegoods award for catalogues with distribution greater 250,000.
- City of Sydney Business Awards - 2012 Online Business of the Year
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