Women's Health (magazine)

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Women's Health
Women's Health.svg
Women's Health magazine.png
Cover of the May 2009 issue featuring Zoe Saldana
EditorLiz Plosser
Frequency10 per year
Total circulation
(2011)
1,589,342[1]
Year founded 2005 (2005-month)
CompanyHearst
CountryUnited States
Based inNew York City
LanguageEnglish
Websitewww.womenshealthmag.com (US)
WomensHealth.com.au (Australia)
ISSN0884-7355

Women's Health, published by Hearst, is a lifestyle magazine centered on health, sex, nutrition and fitness. It is published 10 times a year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions spanning 25 countries and reaching more than 8 million readers globally.[2]

The magazine features multiple sections, such as fitness, sex & love, food, weight loss, Eat This!, health, beauty and style.[3] The "Eat This!" section instructs readers on substituting healthy alternatives, based on Rodale Inc.’s Eat This, Not That book series.[3] Women’s Health features a celebrity each month as an example of a healthy, active woman. Past Women’s Health cover models include Elisha Cuthbert, Ashley Greene, Anna Kournikova, Michelle Monaghan, Zoe Saldana and Elizabeth Banks.[3]

History[edit]

Women's Health was created in 2005 by Rodale[4][5] as the sister publication of Men's Health magazine. The test-issue team was headed by Bill Stump, a former Men’s Health editor who was then the head of Rodale Inc.’s "New Product Development" department. The magazine's founding editor-in-chief was Kristina Johnson, previously the original executive editor of Teen People.[6] In 2008, David Zinczenko, editor-in-chief of Men's Health magazine, was named editorial director of Women's Health.[7] In March 2009, Jack Essig, SVP/Publisher of Men's Health, was named SVP/Publisher of Women's Health.[8]

Women’s Health is published internationally in the following 14 countries: United States, Argentina, Australia, Brazil, Latin America, China, Germany, Malaysia, New Zealand, Philippines, Poland, Thailand and Turkey.[9] The German edition was launched in April 2011.[10] The South African version, along with Men's Health, is licensed for publication by Media24, with distribution by Magzter.[11]

Rodale was acquired by Hearst in 2018.[12]

Women's Health's Australian edition was published by Bauer Media Australia and New Zealand. In July 2020, Bauer Media's Australia and New Zealand operations were acquired by the Sydney investment firm Mercury Capital, which cancelled the magazine due to declining advertising revenue and travel restrictions caused by the COVID-19 pandemic.[13][14]

Digital media[edit]

On the Women's Health website, viewers can access videos, print-outs, MP3s and personal trainers to use for working out and living a healthy lifestyle. The website also offers monthly newsletters. Women's Health uses their digital resources to connect with their consumers and provide them with the tools they need to succeed in their active lives.[15]

Health DVDs and books[edit]

The editors at Women’s Health have teamed together to produce helpful DVDs for their consumers to aid in weight loss, toning or just getting in better physical condition. Some of their DVDs include: Look Better Naked, Ultimate Abs Workout, The Tone-up Workout, The Wedding Workout, and Train for Your Body Type.

In conjunction to DVDs, the Women's Health editors have also published health and fitness books. Women’s Health has pushed its brand with books such as: The Women’s Health Diet, The Big Book of Exercises, The Big Book of Abs, Look Better Naked, and Six Weeks to Skinny Jeans.[16]

Events[edit]

Women’s Health Are you game? is an event that focuses on women's fitness, nutrition, beauty and style. This all-day event takes place in Chicago and New York City, and features work-out classes, a fashion show, cooking demos, chair massages and more.[17]

Women’s Health is a media sponsor for the ZOOMA race. This race features a half marathon, a 5K and 10k race, and a post-race celebration. ZOOMZ 2012 took place in Annapolis, Atlanta, Texas, Cape Cod and The Great Lakes. ZOOMA is an event that celebrates the personal triumphs of women and provides some well-deserved pampering and partying after the race.[18]
Summer Streets NYC is another event that Women’s Health helps sponsor, this event shuts down some of the streets in New York City to traffic. This gives people the opportunity to explore more of the city via bike or foot. This event was designed to encourage people to explore alternate modes of transportation in the city.[19]

Awards and recognition[edit]

Currently, WH is ranked #4 on Adweek Media's “Hot List,” as well as #2 on Advertising Age's annual “A-List.” Both recognize magazines for their superior performance in advertising and circulation.[15] In March 2008, Women’s Health finished #1 on Adweek’s “10 under 50” Hot List. The magazine was named #2 on Advertising Ages 2008 A List. In 2009, the magazine was named "Magazine of the Year" by Advertising Age. In 2011, Women's Health took home a National Magazine Award for "General Excellence."[20] The brand was named one of AdAge's “Magazines of the year” in both 2017 and 2018, and was nominated for a National Magazine Award for “magazine section” in 2016 and for “personal service” in 2017.

Editors-in-Chief[edit]

Founding editor-in-chief, Kristina Johnson, guided Women’s Health from its inception in 2003 until her departure in 2008. Under Johnson, the magazine was named the #1 hottest publication in its circulation category by Ad Week and #2 by Advertising Age (both in 2008).[21] In January 2009, Michele Promalayko took over the title. She was succeeded in 2014 by Amy Keller Laird, who had been the Executive Editor at the magazine.

References[edit]

  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2011. Retrieved October 18, 2011.
  2. ^ "Rodale Launches Women's Health Thailand". Retrieved 5 April 2014.
  3. ^ a b c "Women's Health Magazine". Rodale Inc. Retrieved 4 March 2012.
  4. ^ "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Retrieved 6 February 2016.
  5. ^ "Company Timeline". Rodale. Retrieved 19 August 2015.
  6. ^ Shope, Dan (28 September 2004). "Rodale Magazine Targets Females". The Morning Call.
  7. ^ "David Zinczenko Now Editorial Director of Prevention, Organic Gardening". Folio. 2011-07-19. Retrieved 2020-02-24.
  8. ^ Cohn, Steve (2011-07-06). "Jack Essig Named Esquire Publishing Director". Folio. Retrieved 2020-02-24.
  9. ^ "Rodale International Magazines". Rodale Inc. Retrieved 5 March 2012.
  10. ^ "Rodale Launches Women's Health Germany". Rodale. Retrieved 12 December 2016.
  11. ^ "Magzter GOLD, Magzter's 'All-You-Can-Read' Digital Magazine Subscription Model, Posts 200 Percent Subscriber Growth Each Month Since January"; Yahoo! Finance; Marketwired; October 6, 2015. Accessed September 14, 2019.
  12. ^ "Hearst buys Pennsylvania publisher Rodale". The Seattle Times. 2018-01-02. Retrieved 2020-02-24.
  13. ^ Doyle, Michael (21 July 2020). "InStyle, Elle, Women's Health, Men's Health among Australian magazines axed by Bauer Media". ABC News. Archived from the original on 11 August 2020. Retrieved 4 September 2020.
  14. ^ Meade, Amanda (20 July 2020). "Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health". The Guardian. Archived from the original on 20 August 2020. Retrieved 4 September 2020.
  15. ^ a b "Women's Health Brand". Rodale Inc. Retrieved 4 March 2012.
  16. ^ "Rodale Store: Women's Health". Rodale Inc. Retrieved 5 March 2012.
  17. ^ "Are You Game?". Women's Health. Retrieved 5 March 2012.
  18. ^ "ZOOMA RUN". Premiere Sports Production. Retrieved 5 March 2012.
  19. ^ "Summer Streets". The City of New York. Retrieved 5 March 2012.
  20. ^ "National Geographic Named Magazine of the year at 2011 National Magazine Awards Dinner". ASME. 9 May 2011. Archived from the original on May 12, 2011.
  21. ^ "Women's Health Is Ad Age's Magazine of the Year". adage.com. 2009-10-19. Retrieved 2019-02-15.

External links[edit]