Women In Trucking Association, Inc
Women In Trucking Association, Inc. (WIT) is an American non-profit organization which focuses on the employment of women in the trucking industry, addresses obstacles that might keep women from entering or succeeding in the trucking industry, and celebrates the success of its members. It was founded by Ellen Voie in 2007, who currently serves as the President and CEO. The organization focuses mainly on women who are already a part of the industry or have an interest in it and works as a support network with over 4,500 individuals and corporate members, both men and women. Worldwide members include carriers, suppliers, industry professionals, drivers, and students. WIT headquarters are located in Plover, Wisconsin, United States.
Ellen Voie founded the Women In Trucking Association in 2007. She is the holder of a Class-A commercial driver's license and has been advocating for the empowerment of women in the trucking industry since 1980. Voie felt the need for such an organization while working as the Manager of Recruiting and Retention Programs at Schneider National. As manager of recruiting and retention programs, she was targeting women but realized that the industry could do a lot more to attract women into the transportation business. To better address the issues that women face, she founded Women In Trucking.
Since its founding in 2007, the organization has worked to raise awareness and encourage women to become truck drivers. In 2008, WIT held its first reception at the Mid-America Trucking Show in Louisville, Kentucky. Ellen Voie, as founder, later became the President and CEO of the organization and Leigh Foxall was named chairwoman. In 2010, WIT held its first annual “Salute to Women Behind the Wheel” and that same year gained a monthly feature on SiriusXM's Freewheelin’ show.
Mark Rousseau joined the board as the first male director in 2010. The board of directors is composed of industry leaders from major corporations such as Walmart, Daimler, Bendix, C. H. Robinson, Arrow Truck Sales, Peterbilt, Ryder System, Michelin, J.B. Hunt, FedEx and more. In the same year, Women In Trucking founded a scholarship program to strengthen education in the commercial transportation industry.
In 2012, WIT was recognized by the White House as a “Transportation Innovator Champion of Change!” In 2014, WIT designed a curriculum and created a transportation patch for the Girl Scouts. They also created a Girl Scout Patch and distributed it to the troops and held the first Girl Scout event, in Chicago, to educate young women about potential careers in the transportation industry. In 2014, the Women In Trucking Association also started a monthly segment on the Dave Nemo Show.
In 2012, Redefining the Road, became the association's official member publication. Its total readership is approximately 15,000.
In 2015, Women In Trucking then established the “Distinguished Woman in Logistics” award sponsored by TMW Systems and also created the WIT Index. It also held the first Accelerate! conference and expo in Dallas, Texas. Mary Aufdemberg also became the new chairwoman of the non-profit in March 2015 after Phyllis Cochran and Foxall.
In 2016, The Women In Trucking Association partnered with the National Transportation Institute for their WIT Index, which quantifies the number of women drivers and management at organizations nationwide. WIT's goal is to increase the percentage of women employed in the trucking industry for which they developed the WIT Index to monitor the percentage of female drivers and leaders within the industry.
In 2018, SiriusXM Road Dog announced that it would be launching a new radio show called, Women In Trucking, hosted by Ellen Voie to promote women employment in the trucking industry. The organization also introduced a 13-inch tall truck driver doll, Clare, which is sold at TA/Petro truck stops, HABAUSA and on Amazon. They recently also announced a collaboration with Expediter Services to create 150 women-owned businesses in transportation.
WIT publishes a weekly e-newsletter and blog.
The WIT Image Teams (US and Canada) provide media interviews, product reviews and ride-alongs for regulators and legislators.
In 2019, Laura Roan Hays became chairwoman. The same year, they also announced that "The Women in Trucking Association and the American Trucking Associations are spearheading a Congressional bill to address the challenges and discrimination women face in the trucking industry."
The members and generous partners of WIT include Bendix Commercial Vehicle Systems, Daimler Trucks North America, BMO Transportation Finance, Expediter Services, Great Dane, J.B. Hunt Transport, FedEx Freight, Michelin, Peterbilt, and Ryder Systems, Inc., and Walmart.
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