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Book cover
AuthorClaire Shipman
Katty Kay
CountryUnited States
GenreCareers, Women
PublisherHarper Collins
Publication date
June 2, 2009
Media typeHardback, Audiobook
650.1082 22
LC ClassHD6053 .S534 2009

Womenomics: Write Your Own Rules for Success is a non-fiction book written by ABC News' Good Morning America senior national correspondent Claire Shipman and BBC World News America Washington correspondent Katty Kay that was published by Harper Collins on June 2, 2009.[1]

Additionally, the term "Womenomics" applies to a concept Shipman and Kay have termed for what they see as an upcoming paradigm shift in the way individuals and companies approach work, due to an increase in value of women in the workforce and changing attitudes of women towards priorities of balancing work and personal life.[2][3][4]


In Womenomics, Shipman and Kay explore the theory that trends in the current business world have allowed women to leverage their value in order to redefine success. To support this idea, the authors collect evidence showing a concurrent increase in value to companies of female management[5] and increase in priority to women of workplace flexibility.[6][7] According to the authors, the book functions both to present these findings and to provide "advice, guidance, and fact-based support that proves you don’t have to do it all to have it all."[8] Based on findings from the research done for the book, Shipman and Kay are expanding Womenomics conceptually to include a website incorporating analysis from guest bloggers and news coverage on the shifting roles of women in the workplace.[9]


  • Introduction
  • Chapter 1: Womenomics 101
  • Chapter 2: What We Really Want
  • Chapter 3: Redefining Success-It's All in Your Mind
  • Chapter 4: Good-bye Guilt (and Hello No)
  • Chapter 5: Lazy Like a Fox: Work Smarter Not Harder
  • Chapter 6: Value Added: Redefine Your Value, Value Your Time
  • Chapter 7: Nine Rules to Negotiate Nirvan: How to Change Your Whole Work Deal
  • Chapter 8: A Womenomics World
  • Epilogue


  1. ^ "MATERNAL LABOR - New York Post". nypost.com. 2009-02-14. Retrieved 2009-04-07.
  2. ^ "She Works Too Hard for the Money". salon.com. Retrieved 2009-06-01.
  3. ^ Kay, Katty (2008-09-06). "Let's Talk About Palin's Family Challenges". Wall Street Journal. Retrieved 2009-04-07.
  4. ^ "Does Bad Economic News Equal Good News for Women?". Huffington Post. Retrieved 2009-05-07.
  5. ^ "Why women managers shine in a downturn". Financial Times. Retrieved 2009-04-07.
  6. ^ Reuters story on flexible work
  7. ^ "Generation and Gender in the Workplace" (PDF). Families and Work Institute. Retrieved 2009-04-07.
  8. ^ Shipman, Claire & Kay, Katty (2009). Womenomics. Harper Collins. pp. cover flap. ISBN 978-0-06-169718-0.
  9. ^ "Womenomics - Katty Kay & Claire Shipman". True/Slant. Retrieved 2009-06-01.

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