|Industry||Video games, Social Network Service, Mobile games, Game development, Casual games, Facebook games|
Wooga is a mobile-first game developer located in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. It is the world's 5th biggest game developer (by monthly active users) on the Facebook platform as of March 2014.
Wooga’s company structure is non-traditional. Game development is decentralized, and dealt with by autonomous teams working under separate studios within the company. Business functions, such as HR, PR, and marketing are dealt with centrally.
In July 2009, Wooga launched its first game, Brain Buddies. The game reached 5 million monthly players 3 months after launch. The company received €5 million in a round of funding led by Balderton Capital in November 2009. Holtzbrinck Ventures, which had provided funding earlier that year, also participated in this round.
In February 2010, Wooga launched its second game, Bubble Island, which reached 4 million monthly players in 8 weeks. In May 2010, Wooga launched its third game, Monster World Wooga announced in July 2016 that Monster World would be shut down on August 31st after 6 years due to a decline in the number of players. In November 2010, Wooga launched Happy Hospital. In March 2011, Wooga launched Diamond Dash, released in December for iPhone and iPad on the iOS App Store. In March 2012, Wooga announced that Diamond Dash had been downloaded over 11 million times since launch. Wooga raised a Series B Round of $24 m funding in May 2011.
Magic Land Island was launched during the GDC Europe in August 2011 in Cologne. In June 2012 the HTML5 game was open sourced under the name Pocket Island on GitHub under MIT license and with the assets under Creative Commons license CC BY-NC-SA.
In March 2013 Wooga launched both Monster World mobile for iOS and Pearl’s Peril. Pearl’s Peril became the company’s fastest selling game. In April 2013 Wooga launched Pocket Village, in May Fantastic Forest and Kingsbridge. In February 2014 Fantastic Forest was relaunched as Farm Tales.
In August 2013 Jelly Splash launched on iOS. The game was subsequently released on the Facebook.com platform in September 2013, and on Android in October 2013. Wooga also launched Jelly Splash as a test title for the Korean KakaoTalk platform in November 2013. In December 2013, Jelly Splash reported Monthly Active Users of 8.2 million.
At GDC 2014, CEO Jens Begemann presented the company’s new development approach, which he calls the “hit filter”. The focus of this new approach is to create two hits per year.
In May 2015, Wooga launched Crazy Kings (developed by TicBits).
Reception and Impact
- Diamond Dash (15.5 million monthly active users and 2.4 million daily active users) 
- Bubble Island (3.3 million monthly active users and 0.5 million daily active users)
- Monster World (3.0 million monthly active users and 0.7 million daily active users) (Wooga reported in July 2016 that Monsterworld would be closing down after six years due to a decline in the number of people playing the game. see facebook/or contact wooga support for more info.
- Magic Land (0.3 million monthly active users and 61k daily active users)
- Happy Hospital (0.1 million monthly active users and 7k daily active users)
- Brain Buddies (0.2 million monthly active users and 9k daily active users)
- Kingsbridge (0.3 million monthly active users and 36k daily active users)
- Farm Tales (0.7 million monthly active users and 89k daily active users)
- Pearl’s Peril (4 million monthly active users and 1.4 million daily active users)
- Jelly Splash (8.4 million monthly active users and 2.1 million daily active users)
- Diamond Dash
- bu Bubble Island
- Jelly Splash
- Pearl's Peril
- June's Journey
- Agent Alice
- Futurama: Game of Drones
- "." Retrieved on June 9, 2010.
- "Appdata Top Developers Leaderboard by MAU." Retrieved on February 21, 2014.
- "Facebook Game “Brain Buddies”: Five million monthly users." Retrieved on June 9, 2010.
- "Following the Playfish exit, social games developer Wooga secures a further €5 million funding." TechCrunch.
- "wooga secures €5m ($7.5m) in funding led by Balderton." wooga.com
- "Wooga Goes Facebook Farming with Monster World." Inside Social Games.
-  Wooga.com, Games-Page
- scoop-european-social-games-phenomenon-wooga-raises-24-million on Techcrunch
- wooga-veroeffentlicht-quellcode-von-html5-spiel-magic-land-island on browsergame-magazin.de (German, 2012)
- Pocket Island on github.com
- Takahashi, Dean (22 March 2014). "Jens Begemann on making the transition from social to mobile". Retrieved 24 March 2014.
- ." Retrieved on 24 March 2014.
- Appdata.com - wooga." Retrieved on 20 May 2011.