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Product type laundry detergent
Owner Reckitt Benckiser
Previous owners Boyle-Midway, American Home Goods / Wyeth
Tagline Clothes look new for longer
Website http://www.woolite.com/

Woolite is a brand of laundry detergent owned by British multinational Reckitt Benckiser. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods.

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaning, which Bissell had bought from Playtex in 2004.[citation needed]


  • Woolite Everyday
  • Woolite Gentle Cycle
  • Woolite Darks
  • Woolite Delicates[1]
  • Woolite Baby[1]



  1. ^ a b "Woolite Products: Laundry Detergent Products & Fabric Care". Woolite. Retrieved 1 March 2013. 
  2. ^ "Woolite Complete". RB Products. Retrieved 1 March 2013. 

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