World Cup of Crisps

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World Cup of Crisps
Founded2012; 7 years ago (2012)
RegionUnited Kingdom
Number of teams32 (2012)
48 (2016–)
Current championsMonster Munch Pickled Onion
(1st title)
Most successful team(s)Frazzles;
Monster Munch Pickled Onion
(1 title each)
Website@RichardOsman on Twitter
2016 World Cup of Crisps

The World Cup of Crisps is an unofficial national competition that takes place every four years on the social media network Twitter to determine the United Kingdom's favourite brand and flavour of crisps. The competition was created, organised and hosted by TV host Richard Osman, and the inaugural competition took place in February and March 2012.


The World Cup of Crisps was originally conceived on social media by Osman in January 2012,[1] and took place following a break in filming of Osman's TV gameshow Pointless.[2] The inaugural edition had 32 types of crisp, with eight group winners qualifying for the quarter-finals, and the competition progressing further using a knockout system. Votes were cast on Twitter using the hashtag '#wcocr'. The second edition was expanded to include 48 types of crisp and three group stages before semi-finals and a final, and votes were cast using Twitter's new poll feature.[3][4]


2012 World Cup of Crisps[edit]

Due to the lack of Twitter polls, no official numbers of votes were revealed in the first edition of the World Cup of Crisps.

Group Stages[edit]

Entries in bold denote crisps that qualified for the knockout stages.

Group A Group B Group C Group D
Walkers Roast Chicken Golden Wonder Salt & Vinegar Walkers Ready Salted Brannigans Beef & Mustard
Discos Salt & Vinegar Doritos Cool Original Nik Naks Spicy French Fries Worcester Sauce
Scampi Fries Monster Munch Pickled Onion Chipsticks Salt & Vinegar Skips
Seabrooks Sea Salt Space Raiders Beef McCoy's Steak Frisps Salt & Vinegar
Group E Group F Group G Group H
Walkers Smoky Bacon Tayto Cheese & Onion Walkers Salt & Vinegar Walkers Prawn Cocktail
Hula Hoops Salt & Vinegar Wheat Crunchies Spicy Tomato Quavers Hula Hoops Ready Salted
Wotsits Frazzles Tomato Snaps Monster Munch Beef
Doritos Chilli Heatwave McCoys Salt & Vinegar Pringles BBQ Pringles Salt & Vinegar

Knockout Stage[edit]

Quarter-Finals Semi-Finals Final
McCoy's Steak L
Wotsits W
Wotsits W
Quavers L
Quavers W
Discos Salt & Vinegar L
Wotsits L
Frazzles W
Skips W
Monster Munch Beef L
Skips L
Frazzles W
Monster Munch Pickled Onion L
Frazzles W

2016 World Cup of Crisps[edit]

The second edition began on Saturday 26 March and is set to conclude on Monday 28 March. The new Twitter poll feature automatically tallied the results, and during the semi-finals over one million votes had been cast.[5][6]

First Group Stage[edit]

The 48 crisps were drawn into twelve groups of four, with the top two from each group progressing to the second group stage. Bold indicates crisps that qualified.

Second Group Stage[edit]

The 24 remaining crisps were then re-drawn into six groups of four, with the top two qualifying for a third group stage. Bold indicates crisps that qualified.

Quarter-Final Stage[edit]

The 12 remaining crisps were then drawn into four groups of three, with just the group winners progressing to the semi-finals. Bold indicates crisps that proceeded.

Knockout Stages[edit]

  Semi-Finals     Final
  Wotsits 50%  
  Quavers 50%    
      Wotsits 48%
      Monster Munch Pickled Onion 52%
  Monster Munch Pickled Onion 53%    
  Walkers Cheese & Onion 47%   Third-Place Play-Off
Quavers 51%
  Walkers Cheese & Onion 49%


A number of bookmakers started taking bets on the inaugural World Cup of Crisps, and during the second edition, Betfair decided they would donate all losing bets to the Child's i Foundation.[7] By the end of the tournament, they had managed to donate £7,500 worth of losing bets to the charity.[8]


During and after the second edition of the event, several voters became disillusioned with the choice of crisps on offer. A debate began to emerge on the definition of crisp, with three of the four semi-finalists, Wotsits, Monster Munch and Quavers, as well as the 2012 winners Frazzles, being criticised for not actually conforming to the definition of crisp. These opinions were shut down by Osman, who urged critics to 'organise [their] own World Cup.'[9]


  1. ^ "Richard Osman on Twitter". Twitter. Retrieved 2016-03-28.
  2. ^ "Richard Osman on Twitter". Twitter. Retrieved 2016-03-28.
  3. ^ "It's crunch time as Richard Osman launches World Cup of Crisps 2016". RadioTimes. Retrieved 2016-03-28.
  4. ^, Rebecca Lewis for. "Forget the World Cup Of Chocolate, it's all about the World Cup Of Crisps now". Metro. Retrieved 2016-03-28.
  5. ^ "Richard Osman on Twitter". Twitter. Retrieved 2016-03-28.
  6. ^ UTC, Sam Haysom2016-03-29 11:01:04. "An exhaustive recap of the UK's 'World Cup of Crisps 2016'". Mashable. Retrieved 2016-03-29.
  7. ^ "Richard Osman on Twitter". Twitter. Retrieved 2016-03-28.
  8. ^ "Betfair on Twitter". Twitter. Retrieved 2016-03-29.
  9. ^ "Monster Munch wins World Cup of Crisps crunch match - but is it a crisp?". ITV News. Retrieved 2016-03-29.