World Emoji Day

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World Emoji Day is an unofficial holiday celebrated on July 17.[1][2] The day is deemed a "global celebration of emoji"[3] and is celebrated with emoji events and product releases.[4] Celebrated annually since 2014,[5] NBC reported that the day was Twitter's top trending item on July 17 in 2015.[6]


World Emoji Day is "the brainchild of Jeremy Burge"[7] according to CNBC who stated that "London-based founder of Emojipedia created it" in 2014.[8]

The New York Times reported that Burge created this on July 17 "based on the way the calendar emoji is shown on iPhones".[9] For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place"[10] other than choosing the date. The Washington Post suggested in 2018 that readers use this day to "communicate with only emoji."[11]

Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR[12] in 2016 to display July 17 on Android, Gmail and Hangouts products.[13]


On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles.[14] These were originally released in Canada, and expanded to 100 markets in 2016.[15].

In 2016, Sony Pictures Animation used World Emoji Day to announce T. J. Miller as the first cast member for The Emoji Movie,[16] Google released “a series of new emoji that are more inclusive of women from diverse backgrounds”[17] and Emojipedia launched the first World Emoji Awards.[18] Other World Emoji Day announcements in 2016 came from Disney,[19] General Electric, Twitter, and Coca-Cola.[20][21]

In 2017, Apple celebrated World Emoji Day by announcing its new emojis on iOS,[22][23] London's Royal Opera House presented 20 operas and ballets in emoji form,[24] Google announced the end of its “blob emojis”[25] and winners of the World Emoji Awards[26] were announced[27] from the trading floor of the New York Stock Exchange and broadcast on Cheddar.[28]

In 2018, Kim Kardashian released her Kimoji fragrance line on World Emoji Day,[29][30] Apple previewed new emoji designs including redheads [31][32]and replaced executive photos on its corporate leadership page with emojis,[33] Google announced the return of "blob emojis" in sticker form,[34] and Facebook announced "700 million emojis are used in Facebook posts each day".[35]


Maggie Gyllenhaal, Andrew Rannells and Olivia Palermo attended the Pepsi World Emoji Day Red Carpet event in 2016.[36][37] In 2017 Paula Abdul, Maya Rudolph, Liam Aiken, Jeremy Burge and Fern Mallis at the Saks Fifth Avenue red carpet on World Emoji Day.[38][39]

The Empire State Building was lit in "emoji yellow" for World Emoji Day in 2017[40][24] and the New York Stock Exchange Closing Bell was rung by Jake T. Austin of The Emoji Movie and Jeremy Burge from Emojipedia.[41] A Guinness World Record was attempted in Dubai on World Emoji Day in 2017 for the "largest gathering of people dressed as emojis".[42]

A new musical Emojiland premiered off-broadway in New York City at The Acorn Theatre[43] on World Emoji Day 2018[44] as part of the New York Musical Festival.[45][46]

In the news[edit]

In 2016 Twitter noted that Australia's "emoji-loving" Foreign Minister Julie Bishop[47] shares her birthday with World Emoji Day.[48][49][50]

In 2017 US House Speaker Paul Ryan released a video on World Emoji Day claiming he “goes crazy on emojis”[51] which was widely criticized.[52][53]

In 2018, AdWeek reported that social media posts from the United States Department of Defense, Army and Navy seemed like "an odd fit for the breezy joys" of World Emoji Day,[54] while other outlets called these "weird"[55] and "the most terrible bastardization of an emoji".[56]


  1. ^ Mastroianni, Brian (15 July 2016). "For World Emoji Day, Twitter reveals the most popular emoji around the globe". CBS News. Retrieved 16 July 2016.
  2. ^ Newton, Jennifer (2017-09-15). "These are the 12 dates you should have in pencilled in your diary... from national hug day to world emoji day". The Sun. Retrieved 2017-09-16.
  3. ^ "World Emoji Day". World Emoji Day. Retrieved 17 July 2016.
  4. ^ Beall, Abigaill (16 July 2016). "17 July is World Emoji Day". Daily Mail. Retrieved 17 July 2016.
  5. ^ "Twitter reveals Canada's favourite emojis in honour of World Emoji Day | Toronto Star". Retrieved 2017-06-12.
  6. ^ "World Emoji Day: Why It's on July 17". NBC New York. Retrieved 2017-06-12.
  7. ^ David, Javier (17 July 2016). "World Emoji Day finds its place on a packed calendar of holidays". CNBC.
  8. ^ O'Neill Deighan, Emma (17 July 2015). "It's World Emoji Day, how will you celebrate?". Belfast Live. Retrieved 21 April 2016.
  9. ^ Varn, Kathryn (25 April 2016). "The emoji inspired by a work of art". Universo Online. Retrieved 28 April 2016.
  10. ^ Griffin, Andrew (17 July 2016). "World Emoji Day: Meet the man whose life work is cataloguing emoji". The Independent. Retrieved 18 July 2016.
  11. ^ Barron, Christina (2018-01-01). "Mark your 2018 calendar with these fun and funny holidays". Washington Post. ISSN 0190-8286. Retrieved 2018-01-03.
  12. ^ "Calendar Emoji". Emojipedia.
  13. ^ "Android 7.1 Emoji Changelog". Emojipedia. 2016-10-21. Retrieved 2017-06-12.
  14. ^ Fera, Rae Ann. "Pepsi Celebrates World Emoji Day With More Emoji". Fast Company. Retrieved 30 May 2016.
  15. ^ Nudd, Tim Ann. "Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer". AdWeek.
  16. ^ Sony Pictures Animation (July 17, 2016). "Emoji Movie: Express Yourself - T.J. Miller Audition". Twitter.
  17. ^ Mastroianni, Brian. "Powerful women welcome new female emoji". CBS News.
  18. ^ World Emoji Awards (July 18, 2016). "Winner of Best New Emoji for 2016". Twitter.
  19. ^ Kimm, Matt. "Google Celebrates World Emoji Day With Gender Diversity". Inverse.
  20. ^ Romano, Nick. "World Emoji Day: Zootopia emoji video, more celebrate Internet holiday". Entertainment Weekly.
  21. ^ McCarthy, John. "How brands marked #WorldEmojiDay on Twitter". The Drum.
  22. ^ Salam, Maya (2017-07-17). "Meet Apple's New Emojis: Zombies, Hijabs and Sandwiches Included". The New York Times. ISSN 0362-4331. Retrieved 2017-07-21.
  23. ^ Hern, Alex (2017-07-17). "Apple marks World Emoji Day with beards, headscarves and breastfeeding". The Guardian. ISSN 0261-3077. Retrieved 2017-10-09.
  24. ^ a b "Emojis honoured in world celebration". BBC News. 2017-07-17. Retrieved 2017-09-16.
  25. ^ "Emojipedia founder talks the past, present and future of emoji". Engadget. Retrieved 2018-04-13.
  26. ^ Desk, BWW News. "Winners of World Emoji Awards to be Announced on World Emoji Day". Retrieved 2017-07-21.
  27. ^ Awards, World Emoji (2017-07-18). "Congratulations to Person Facepalming! Winner of Best New Emoji". World Emoji Awards. Retrieved 2018-01-03.
  28. ^ Starnes, Anna (2017-07-16). "It's World Emoji day tomorrow and you can vote for your favourite". cambridgenews. Retrieved 2017-07-21.
  29. ^
  30. ^ Schmidt, Ingrid. "Kim Kardashian West Talks Her First KKW Beauty Store Opening in L.A., Political Activism and More". The Hollywood Reporter. Retrieved 2018-06-20.
  31. ^ "Bald and ginger among Apple's new emojis". BBC News. 2018-07-17. Retrieved 2018-11-01.
  32. ^ Kelly, Heather. "Redheads, lobsters and cupcakes: Apple shows off new iOS emojis". CNNMoney. Retrieved 2018-11-01.
  33. ^ "July 17 Is World Emoji Day. Here's How (And Why) to Celebrate". Fortune. Retrieved 2018-11-01.
  34. ^ "Blowing Kiss Beats Heart-Eyes in New Google Stats". Emojipedia. 2018-07-17. Retrieved 2018-11-01.
  35. ^ "July 17 Is World Emoji Day. Here's How (And Why) to Celebrate". Fortune. Retrieved 2018-11-01.
  36. ^ "Pepsi Celebrates World Emoji Day | Times Square Chronicles". Retrieved 2017-10-09.
  37. ^ "*Heart Eyes* and More—Celebrities Share Their Favorite Emojis Ahead of World Emoji Day". Retrieved 2017-10-09.
  38. ^ "Saks Fifth Avenue x The Emoji Movie". Retrieved 2017-10-09.
  39. ^ WWD, Lisa Lockwood | (2017-07-18). "Saks Fifth Avenue, Sony team up for 'The Emoji Movie' merchandise". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-10-09.
  40. ^ Sequin, Molly. "The Empire State Building will light up 'emoji yellow' for World Emoji Day". Mashable. Retrieved 2017-07-21.
  41. ^ "Sony's The Emoji Movie Rings the NYSE Closing Bell". Retrieved 2017-07-21.
  42. ^ "This weekend Dubai Mall is going to be filled with people dressed as Emojis. Yes, really..." What's On Dubai. 2017-07-11. Retrieved 2017-10-09.
  43. ^ Miller, Deb (2018-07-20). "2018 New York Musical Festival Review: 'Emojiland' at The Acorn Theatre at Theatre Row - DC Metro Theater Arts". DC Metro Theater Arts. Retrieved 2018-11-12.
  44. ^ Collins-Hughes, Laura. "'Emojiland' and a Graceful Elegy at the New York Musical Festival". Retrieved 2018-11-12.
  45. ^ "Hold onto your hats emoji fans: There's going to be an emoji musical". 2018-06-20. Retrieved 2018-06-28.
  46. ^ Velazco, Chris. "'Emojiland' blends musical theater and existential angst". Engadget. Retrieved 2018-11-12.
  47. ^ Markson, Sharri (8 June 2015). "A Julie and Hugh affair". The Australian. Retrieved 30 May 2016.
  48. ^ Stocks, Karen (16 July 2015). "Add a little colour to your Tweets on #WorldEmojiDay". Twitter. Retrieved 30 May 2016.
  49. ^ "Julie Bishop celebrates World Emoji Day". ABC News. 2016-07-17. Retrieved 2018-07-10.
  50. ^ Kimmorley, Sarah (2015-07-17). "#WorldEmojiDay is on the same day as emoji fan Julie Bishop's birthday". Business Insider Australia. Retrieved 2018-07-10.
  51. ^ "Paul Ryan Joins the #WorldEmojiDay Fun: 'I Go Crazy on Emojis'". Retrieved 2017-10-23.
  52. ^ Moran, Lee (2017-07-18). "Paul Ryan's Attempt At Being A Relatable 'Emoji Guy' Backfires". Huffington Post. Retrieved 2017-10-23.
  53. ^ Koerber, Brian. "Paul Ryan tried to be #relatable on emoji day and it did not go well at all". Mashable. Retrieved 2017-10-23.
  54. ^ "World Emoji Day: Check Out the Most Odd and Clever Ways It's Being Celebrated". Retrieved 2018-11-01.
  55. ^ "US Army under fire for weird tribute to 'Emoji Day'". Metro. 2018-07-17. Retrieved 2018-11-01.
  56. ^ Sung, Morgan. "Here are the worst tweets of World Emoji Day". Mashable. Retrieved 2018-11-01.

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