World Financial Group
|Founded||1991 (under Aegon ownership)|
|Headquarters||11315 Johns Creek Parkway|
Johns Creek, Georgia 30097-1517
World Financial Group (WFG) is a multi-level marketing company based in Johns Creek, Georgia, a suburb of Atlanta, which sells investment, insurance, and various other financial products through a network of distributors in the United States, Canada, and Puerto Rico. It is wholly owned by Aegon.
World Financial Group associates are compensated by selling financial services products and receiving commission overrides from people that agents sponsor into the company.
World Marketing Alliance (WMA) was founded by Hubert Humphrey after he left Primerica in 1991. The original name was Alexander, Inc. but shortly thereafter was renamed World Marketing Alliance. The original idea was that the baby boomers needed a solution for wealth creation and tax protection, and that the "buy term and invest the difference" philosophy of Primerica (formerly A.L. Williams) could be better addressed with variable universal life insurance.
While in A.L., Humphrey created and introduced the Business Format System (BFS), a business sales and recruiting methodology. Humphrey continued to develop the methodology in WMA. MD TV, the company's private satellite television network, was also introduced during this period. The company expanded its operations to Canada, Taiwan, Mexico, Puerto Rico, Guam and the Philippines. The company held its first convention in Las Vegas in 1992. It was attended by about 2,000 associates.
On March 23, 1998, WMA Executive World Headquarters opened in Duluth, Georgia. The 100,000-square-foot (9,300 m2) building housed 500+ employees.
In November 1998, WMA was fined $100,000 "for not properly supervising its sales agents" after their clients lost nearly $2 million in unregistered investments. In 2000, WMA was fined $125,000 "for failing to report nearly 900 customer complaints".
In June 2001, select assets of WMA were purchased by AEGON and renamed World Financial Group, Inc. Humphrey retained WMA Mortgage Services, Inc. and the original logo, which was used in his subsequent companies World Leadership Group and Hegemon Group International. As part of the conditions of sale, Humphrey was placed on a noncompete agreement and could not compete in the insurance industry until 2013. Following the sale of WMA to Aegon, Alexander Wynaendts, chief executive of AEGON, was quoted as saying, "When we took the company over, we put in place very strict regulatory and compliance procedures".
World Financial Group has over 3,500 offices in the United States. The World Financial Group Canadian division, World Financial Group Insurance Agency of Canada Inc., moved to Toronto, Ontario in February 2012. In 2008, World Financial Group had over 80 Canadian offices and over 1,500 agents. On July 1, 2013, WFG Securities of Canada, Inc. changed its name to Transamerica Securities, Inc.
WFG's stated mission goal is to "serve the financial needs of individuals and families typically overlooked by the financial services industry". It is yet unclear how successfully the company has managed to distance itself from its more controversial U.S.-based predecessor WMA, associated with fraud, misrepresentation and false statements, and the subject of class action lawsuits, and National Association of Securities Dealers (NASD) disciplinary action. In preparation for Aegon's acquisition in 2001, "World Marketing Alliance 'ramped up' compliance before the acquisition". Aegon's Chief Executive Officer Alexander Wynaendts said on Bloomberg TV that "When we took the company over, we put in place very strict regulatory and compliance procedures. Of course, when you have such large numbers of people out there in the field, it is quite an effort. We feel comfortable that we now have the regulatory issues under control."
- In March 2011, the Financial Industry Regulatory Authority (FINRA) reported that World Group Securities (WGS) had incurred ten regulatory penalties since 2004.
- A 2004 NASD disciplinary action report summarized disciplinary actions against WGS. According to the report, WGS "submitted a Letter of Acceptance, Waiver, and Consent in which the firm was censured and fined $15,000. Without admitting or denying the allegations, the firm consented to the described sanctions and to the entry of findings that the firm permitted representatives to act in registered capacities while their registrations were inactive due to their failure to satisfy the Regulatory Element of NASD's Continuing Education Requirements. NASD also found that the firm failed to establish and maintain a supervisory system reasonably designed to assure compliance with the Regulatory Element of the Continuing Education Requirement by its registered representatives."
- In December 2006, WGS and one of its brokers were fined $150,000 by Missouri's commissioner of securities for selling unsuitable products to elderly people. Other cases of private arbitration "where variable annuities were allegedly sold to people too old to realize any benefit before they died" were also reported. Utah's Division of Securities has cited at least four WGS brokers since 2006.
- In April 2007, WGS was fined $50,000 for failing to supervise its representatives in the State of Utah, who were misrepresenting their credentials and services rendered during free lunch seminars targeting seniors.
- In April 2010, WGS was fined in excess of $850,000 as the result of the unauthorized sale of private securities by some of its agents in the State of Arizona.
- In June 2010, WFG Securities fined $20,000 by New Brunswick Securities Commission (NBSC) for operating a branch office without proper registration and supervision in Fredericton, NB. 
- In November 2010, the SEC ordered WGS to pay, among other things, a civil monetary penalty in the amount of $200,000 for the fraudulent selling of unsuitable securities in the State of California, which were funded using home equity, derived from the refinance of the customers' homes into subprime mortgages.
- WFG Securities (Canada) was under investigation by the Manitoba Securities Commission in 2008, after some investors say they ended up in financial situations they did not understand regarding leveraged accounts. The securities commission noted that the World Financial Group "did not have adequate controls and mechanisms in place to fully supervise the leveraged accounts." WFG Securities paid a $250,000 settlement to rectify the situation. Dennis Villarin of Winnipeg, MB, a former agent who opened and trained others to open the above accounts, was stripped of his licensing and charged by the MFDA. They noted that Dennis Villarin and his trainees "made it appear to WFG's supervisory and compliance staff as though the clients satisfied WFG's requirements regarding the use of leveraging, as set out in its policies and procedures."
- In October 2014, WFG fined $700,000 by FINRA for failing to supervise registered reps in Dallas.
- In May 2016, MFDA accepts settlement agreement of $60,000 with WFG Securities for contraventions of the By-Laws, Rules, or Policies of the MFDA.
- In January 2018, 12 life insurance agents who worked together at the same WFG brokerage in British Columbia, Canada had lost their licences because they all conspired to cheat on their qualification tests, according to the provincial regulator.
- In December 2018, 12 former Mississauga WFG agents were fined $865,000 for falsifying KYC (know your client) information of a total of 95 documents, and committing other offences to facilitate leveraging investments. They also failed to cooperate with MFDA summons for interviews.
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