World of Coca-Cola
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|World of Coca-Cola|
The exterior of the current World of Coca-Cola at Pemberton Place
|Type||Visitor center/Indoor attraction center|
Disney Springs (opened 2016)
|Owner||The Coca-Cola Company|
The World of Coca-Cola is a museum showcasing the history of The Coca-Cola Company that contains a host of entertainment areas and attractions, and is located in Atlanta, Georgia. The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990. There are various similar World of Coca-Cola museums and exhibits in locations such as Chicago, Dubai, Hershey, Las Vegas, Niagara Falls, Times Square, Shanghai, Singapore, and Disney Springs.
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The original World of Coca-Cola was located in downtown Atlanta, Georgia at 55 Martin Luther King Jr Drive, where it was adjacent to the Underground Atlanta shopping and entertainment district. The museum opened in 1990, and would remain open for 17 years. The original World of Coca-Cola saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction.
The museum was located in a three-story pavilion and its entrance had a huge neon Coca-Cola sign (30 feet high and 26 feet wide). This sign was built by Metals Manufacturing in west valley Utah. The tour started on the top floor and worked downwards, featuring approximately 1,000 Coca-Cola artifacts presented in chronological order, interactive exhibits such as a replica 1930s soda fountain, video presentations of Coca-Cola advertising over the years, and a 10-minute film called "Every Day of Your Life" about Coke around the world.[original research?] The tour featured the 'Spectacular Fountain,' where visitors were allowed to sample various Coke products. At the 'Tastes of the States' area in the same room, guests were able to try 22 different soft drink brands, some available only regionally, including Citra and Barq's Red Creme Soda.[original research?] The 'Tastes of the World' exhibit was located in the International Lounge. There was also a gift shop. By September 2007, the building stood empty, the neon sign had been removed.[original research?]
Relocation and new facilities
The Atlanta museum was relocated to 121 Baker Street in Atlanta. The 92,000-square-foot building was constructed at a cost of $97 million and opened in 2007. It is located in Atlanta, Georgia (where the company's headquarters are located) at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola). The 20-acre (81,000 m2) complex is located across Baker Street from Centennial Olympic Park that is home to the Georgia Aquarium and the Center for Civil & Human Rights. It opened to the public on May 24, 2007, relocating from and replacing the original exhibit. Its design allows it to be updated as trends and advertising campaigns change, something the previous museum lacked.
There are other World of Coca-Cola locations beyond Atlanta as well. Club Cool, formerly Ice Station Cool, is located in Walt Disney World Epcot park. The facade was themed to resemble a polar expedition with props such as a snowmobile. Like other Coca-Cola exhibits it included an area where guests could taste Coca-Cola beverages from around the world.
World of Coca-Cola Las Vegas, built in 1997, was located in the Showcase Mall on the Las Vegas Strip. It closed in 2000, but the Everything Coca-Cola store remains open.[when?] World of Coca-Cola Tokyo was located on the 6th floor of Mediage in Daiba. It closed on January 15, 2007. There is also a Coca-Cola Museum in Taoyuan City, Taiwan as of 2007.
The Atlanta World of Coca-Cola has over one million guests each year.[when?]
- Old Atlanta, Georgia location
- Current Atlanta, Georgia location
Current World of Coca Cola in Atlanta, Georgia
- Coca-Cola Museum
- List of food and beverage museums
- List of Coca-Cola buildings and structures
- List of Coca-Cola slogans
- Tourism in Atlanta
- Rothstein, Edward (July 30, 2007). "Ingredients: Carbonated Water, High-Fructose Corniness ...". New York Times. Retrieved 2016-12-11.
- World of Coca Cola - Travel Ape[dead link]
- startedbyamouse.com - Ice Station Cool[dead link]
- Odd theme museums in Taiwan, page 185. In Robert Kelly and Joshua Samuel Brown, Taiwan, 7th edition. Lonely Planet, 2007. ISBN 978-1-74104-548-2.
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