World of Coca-Cola

From Wikipedia, the free encyclopedia
Jump to: navigation, search
World of Coca-Cola
World of Coca Cola 2015-04-09.jpg
The exterior of the current World of Coca-Cola at Pemberton Place
General information
Type Visitor center/Indoor attraction center
Location Chicago
Dubai
Hershey
Las Vegas
Niagara Falls
Times Square
Shanghai
Singapore
Disney Springs (opened 2016)
Opening
  • August 3, 1990 (1990-08-03)
Owner The Coca-Cola Company
Technical details
Floor count 2
Website
www.worldofcoca-cola.com

The World of Coca-Cola is a museum showcasing the history of The Coca-Cola Company that contains a host of entertainment areas and attractions, and is located in Atlanta, Georgia. The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990. There are various similar World of Coca-Cola museums and exhibits in locations such as Chicago, Dubai, Hershey, Las Vegas, Niagara Falls, Times Square, Shanghai, Singapore, and Disney Springs.[citation needed]

History[edit]

Original museum[edit]

Former World of Coca-Cola by Underground Atlanta

The original World of Coca-Cola was located in downtown Atlanta, Georgia at 55 Martin Luther King Jr Drive, where it was adjacent to the Underground Atlanta shopping and entertainment district.[citation needed] The museum opened in 1990, and would remain open for 17 years.[1] The original World of Coca-Cola saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction.[2][citation needed]

The museum was located in a three-story pavilion and its entrance had a huge neon Coca-Cola sign (30 feet high and 26 feet wide). This sign was built by Metals Manufacturing in west valley Utah. The tour started on the top floor and worked downwards, featuring approximately 1,000 Coca-Cola artifacts presented in chronological order, interactive exhibits such as a replica 1930s soda fountain, video presentations of Coca-Cola advertising over the years, and a 10-minute film called "Every Day of Your Life" about Coke around the world.[citation needed][original research?] The tour featured the 'Spectacular Fountain,' where visitors were allowed to sample various Coke products. At the 'Tastes of the States' area in the same room, guests were able to try 22 different soft drink brands, some available only regionally, including Citra and Barq's Red Creme Soda.[citation needed][original research?] The 'Tastes of the World' exhibit was located in the International Lounge. There was also a gift shop. By September 2007, the building stood empty, the neon sign had been removed.[citation needed][original research?]

Relocation and new facilities[edit]

Coca-Cola around the world

The Atlanta museum was relocated to 121 Baker Street in Atlanta. The 92,000-square-foot building was constructed at a cost of $97 million and opened in 2007.[1] It is located in Atlanta, Georgia (where the company's headquarters are located) at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola). The 20-acre (81,000 m2) complex is located across Baker Street from Centennial Olympic Park that is home to the Georgia Aquarium and the Center for Civil & Human Rights. It opened to the public on May 24, 2007, relocating from and replacing the original exhibit.[citation needed] Its design allows it to be updated as trends and advertising campaigns change, something the previous museum lacked.[citation needed]

Non-Atlanta locations[edit]

See also: Club Cool

There are other World of Coca-Cola locations beyond Atlanta as well. Club Cool, formerly Ice Station Cool, is located in Walt Disney World Epcot park. The facade was themed to resemble a polar expedition with props such as a snowmobile. Like other Coca-Cola exhibits it included an area where guests could taste Coca-Cola beverages from around the world.[3]

World of Coca-Cola Las Vegas, built in 1997, was located in the Showcase Mall on the Las Vegas Strip. It closed in 2000, but the Everything Coca-Cola store remains open.[citation needed][when?] World of Coca-Cola Tokyo was located on the 6th floor of Mediage in Daiba. It closed on January 15, 2007.[citation needed] There is also a Coca-Cola Museum in Taoyuan City, Taiwan as of 2007.[4]

Recent developments[edit]

The Atlanta World of Coca-Cola has over one million guests each year.[when?]

Gallery[edit]

Old Atlanta, Georgia location
Current Atlanta, Georgia location

See also[edit]

References[edit]

External links[edit]

Coordinates: 33°45′46″N 84°23′34″W / 33.76280°N 84.39280°W / 33.76280; -84.39280