World of Disney

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World of Disney
IndustryRetail
FoundedOctober 3, 1996 (1996-10-03) in Disney Springs
Number of locations
4
OwnerDisney Parks, Experiences and Products
(The Walt Disney Company)

The World of Disney is the flagship chain of specialty retail stores owned and operated by the merchandise division of Disney Parks, Experiences and Products, a subsidiary of The Walt Disney Company. Currently, there are four locations that sell Disney products.

Background[edit]

Disney had entered the retailing field outside of the parks with the first Disney Store opened in the Glendale Galleria in Glendale, California on March 28, 1987.[1] In 1994, Disney Stores opened its flagship location in New York City at a corner of 55th Street and Fifth Avenue.[2]

History[edit]

The first World of Disney store opened October 2, 1996 in the Disney Village Marketplace (currently Disney Springs) at Walt Disney World Resort.[CDW3 1] At approximately 51,000 square feet (4,700 m2) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.[citation needed] The Boutique was moved out of this store with the Disney Springs overhaul of Downtown Disney in mid to late 2016 to Once Upon a Toy store, located in the Marketplace section.[3]

A second, 40,000 square feet location opened on January 1, 2001, coinciding with the opening of Downtown Disney District of the Disneyland Resort in Anaheim.[4][5]

Fifth Avenue, Manhattan, New York City

On October 5, 2004, a third location opened within a three-story New York City (30,000-square-foot) space formerly occupied by the flagship Disney Store on Manhattan's Fifth Avenue as the rest of the Disney Store chain in the US was sold. The store closed on December 31, 2009, and the interior was dismantled on January 4, 2010 to make way for a traditional Disney Store in Times Square in fall 2010 at the former Virgin Megastore location. The rental cost for the location had become unreasonable and Disney had purchased back the US Disney Stores.[2][6]

Disney Parks' merchandising department added another retail location, Disney Vault 28, its first high-end apparel store, which opened on October 11, 2006 in Downtown Disney.[7] Vault 28 was closed down by the end of September 2017.[8]

An additional location opened at Disney Village in Disneyland Paris on July 12, 2012, the third location currently in operation. The 1,400 square-meters (15,000 square feet) store was a part of a major overhaul for the village.[9] The newest World of Disney location opened in the Disneytown area of the Shanghai Disney Resort at the park's opening on June 14, 2016, bringing the total to four stores in operation.[10]

The flagship store at Downtown Disney in Anaheim started a remodel in 2017 with a soft reopened October 19th and grand opened October 26, 2018. The remodeling added a back story to the location that it was "a bus depot turned into an animation studio for Disney artists." The Disney Springs location was also remodeled with its grand reopening on October 27th.[11]

References[edit]

  1. ^ Retrieved from "1987". Retrieved 26 November 2012. source:
    *Prince of the Magic Kingdom, by Joe Flower, 1991.
    *Work in Progress, by Michael Eisner, 1998. Page 243.
  2. ^ a b McGeehan, Patrick (September 23, 2009). "For Disney, the Magic on Fifth Avenue Ends". City Room. Retrieved December 10, 2016.
  3. ^ Bevil, Dewayne (February 29, 2016). "More Disney Springs stores revealed". Orlando Sentinel. Retrieved December 5, 2016.
  4. ^ Hernandez, Greg (October 14, 1999). "Joining Action Downtown". Los Angeles Times. Retrieved December 9, 2016.
  5. ^ Ebnet, Matthew; Murasko, Alex (January 13, 2001). "Despite Rain, Crowds Flock to the Opening of Downtown Disney". Los Angeles Times. Retrieved December 9, 2016.
  6. ^ Adrianne Pasquarelli (January 5, 2010). "New mouse house for Times Square". Crain's New York Business.
  7. ^ Yoshino, Kimi (October 11, 2006). "House of Mouse Couture". Los Angeles Times. Retrieved December 10, 2016.
  8. ^ Eades, Mark (August 16, 2017). "Two shops closing in Downtown Disney to make room for Star Wars experience". Orange County Register. Retrieved January 19, 2018.
  9. ^ "World of Disney store to open at Disneyland Paris on July 12, 2012". Theme Park Tourist. May 22, 2012. Retrieved December 12, 2016.
  10. ^ Gritchen, Jeff (September 2, 2016). "How Shanghai Disney compares to Disneyland, in 30 photos". The Orange County Register. Retrieved December 6, 2016.
  11. ^ MacDonald, Brady (October 20, 2018). "World of Disney store reopens at Downtown Disney with a sprinkle of digital pixie dust". Orange County Register. Retrieved June 5, 2019.
  1. ^ Smith, Dave. Page 620. Disney A to Z - The Updated Official Encyclopedia. 1998.

External links[edit]