World of Disney
World of Disney NYC logo
Florida location in February 2008
|Founded||October 3, 1996Disney Springs, USin|
|Owner||Walt Disney Parks and Resorts
(The Walt Disney Company)
Currently, there are three locations. The first opened October 2, 1996 in the Disney Village Marketplace (currently Disney Springs) at Walt Disney World Resort. At approximately 51,000 square feet (4,700 m2) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.
On October 5, 2004, a third location opened within a three-story New York City space formerly occupied by a traditional Disney Store on Manhattan's Fifth Avenue. The store closed on December 31, 2009, and the interior was dismantled on January 4, 2010 to make way for a traditional Disney Store in Times Square in fall 2010 at the former Virgin Megastore location. 
Products sold at World of Disney include backpacks, books, boxers, children’s apparel, clocks, collectibles, costumes, dolls, figurines, gifts, hats, jewelry, luggage, photo albums, plush toys, sleepwear, slippers, socks, souvenirs, stationery, sunglasses, sweatshirts, T-shirts, ties, videos, watches, and other items branded with Disney characters and theme park icons.
All World of Disney locations are operated by the merchandise division of Walt Disney Parks and Resorts.
- Adrianne Pasquarelli (5 January 2010). "New mouse house for Times Square". Crain's New York Business.