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The current Wotif.com logo.
The Wotif.com home page on 16 November 2007
The Wotif.com homepage on 16 November 2007.
Type of site
Hotel reservation service
Available in English
Owner Expedia
Created by Graeme Wood
Slogan(s) Australia’s favourite online travel destination
Website http://www.wotif.com/
Alexa rank Increase 22,484 (August 19 2016)[1]
Commercial Yes
Registration No
Launched March 2000
Current status Public limited company

Wotif.com (ASXWTF) is a website that provides a reservation service for hotels in Australia and some other places. It was set up in March 2000 by Graeme Wood in Brisbane, Australia. It has since established offices in Canada, Malaysia, New Zealand, Singapore and the United Kingdom.[2] Wotif.com has been listed on the Australian Stock Exchange since June 2, 2006.[3]

Wotif.com has been ranked by Alexa one of the top 15,000 trafficked websites on the internet.[1]

Wotif.com provides information for the coming three months. Originally details were provided seven days in advance, expanded to 14 days in February 2001, to 28 in September 2005 (around the time it first sought a listing on the ASX), and later to 3 months.[4]

In October 2007 Robbie Cooke became CEO of Wotif.com, taking over from founder Graeme Wood, who moved to the position of executive director.[5]

In October 2007 Wotif.com acquired Australian travel website Travel.com.au for $57 million.[6][7] This gave Wotif.com a share in websites dealing in "online flight, car, cruise and holiday bookings".

In July 2014 Expedia agreed to buy Wotif.com for about US$657 million ($AU703 million);[8][9] this was approved by the Australian Competition and Consumer Commission on 1 October 2014.


  1. ^ a b "Traffic details for Wotif.com". Alexa. Retrieved 7 February 2008. 
  2. ^ "About us". Wotif.com. Retrieved 15 November 2007. 
  3. ^ "Wotif.com Holdings Limited (WTF)". ASX. Retrieved 15 November 2007. [dead link]
  4. ^ "Our history". Wotif.com. Retrieved 15 November 2007. 
  5. ^ Georgina Robinson (23 October 2007). "Robbie takes the reins at Wotif". Brisbane Times. Retrieved 15 November 2007. 
  6. ^ Teresa Ooi (15 November 2007). "Webjet results ready to take off". Australian IT. News.com.au. Retrieved 15 November 2007. 
  7. ^ "Webjet backs down as Wotif.com stands to secure travel.com.au". e-Travel Blackboard. 17 October 2007. Retrieved 15 November 2007. 
  8. ^ Matthew Rocco (7 July 2014). "Expedia Scores $657M Deal for Australia's Wotif". FOXBusiness. Retrieved 7 July 2014. 
  9. ^ "US online travel giant Expedia to buy Wotif". Australian Broadcasting Corporation. 7 July 2014. Retrieved 9 July 2014.