Wow (Kylie Minogue song)
|Single by Kylie Minogue|
|from the album X|
|Released||15 February 2008|
|Kylie Minogue singles chronology|
"Wow" is a song recorded by Australian singer Kylie Minogue for her tenth studio album, X (2007). It was written by Minogue, Greg Kurstin and Karen Poole, while production was handled by Kurstin. Minogue requested to set up a studio in Ibiza with Poole and Kurstin with her while they recorded the track along with other tracks recorded. The song was released as the second single from X on 15 February 2008 by Parlophone,
"Wow" features instrumentation from guitars, electronic synthesizers, keyboards and drum machines, along with pianos through some verses. The song is set in a dance-oriented beat with many other electronic elements. Upon the song's release, the song received positive reviews from contemporary music critics, who praised the production and release as a single; however, critics felt that the single was badly timed, as some people referred to this as the first single. Nevertheless, the single was a commercial success. The song managed to peak inside the top 20 on the Billboard Hot Dance Club Songs, as well as charting inside the top twenty in countries including her native Australia, United Kingdom, Ireland, France, New Zealand and Hungary.
The song has been performed on three of Minogue's concert tours. It was featured on her first world tour, KylieX2008, in her act Cheer Squad, where the songs "Heart Beat Rock" and "Shocked" were also performed. It was then featured on her KylieUSA2009 tour, along with a more rock-oriented version being performed at the Aphrodite World Tour. In 2014, Minogue performed the song on the Kiss Me Once Tour and in 2015 on the Kylie Summer 2015 Tour. Along with the promotion in her tours, the song has been featured in many media productions. It has been used as background music in Desperate Housewives, The Kylie Show and was included in the soundtrack of the film Beverly Hills Chihuahua.
Additionally, the song has been released twice in the United Kingdom with alternative versions instead of the single version. The accompanying music video was directed by Melina Matsoukas, which featured Minogue in a futuristic outfit, in a club, dancing with alien-inspired outfits worn by the public. The video has received positive reviews, mostly about the futuristic style of format the video had featured.
Background and recording
"Wow" was composed and written by Greg Kurstin, Kylie Minogue and Karen Ann Poole. Minogue requested setting up a studio in Ibiza with previous writing partner Karen Poole, and newcomer to the fold Greg Kurstin, an American multi-instrumentalist musician and producer, during the summer of 2007. Minogue had written other tracks while in Ibiza. Originally, it was said that they wanted "Wow" or "Like a Drug" as the first single, but it was "2 Hearts". Then "Wow" was then intended to be released as the second single worldwide, however this did not manage to be after her single "In My Arms" was released one day before this single was on 15 February. Then after the lead single of "2 Hearts", Minogue intended to be the lead U.S. single from the album, but was withdrawn and "All I See" was released instead in an attempt to appeal to a more urban market. And after that release of "All I See", the song had failed to enter mainstream charts in North America or Canada. So instead, it was released as Minogue's first club single in North America. In Australia, "Wow" was officially solicited to radio on 14 January 2008. Three new additional tracks were featured on the CD Single, these being "Cherry Bomb", "Do It Again" and "Carried Away", which were recorded during the album sessions.
According to the sheet at MusicNotes.com, which was published by EMI Music Publishing, the song is written the key of D Major. Minogue's vocal range span from the key note of F#5 to the key note of E5. Additionally, the song is set in common time and has a tempo of 124 beats per minute. Lyrically, the song talks about someone who stands out, with the title referring them as "Wow". In the United Kingdom, the song's composition differs a lot, where it is edited.
"Wow" received mixed to positive reviews from contemporary music critics. The Boston Globe had compared "Wow" with American singer Madonna's 1983 single "Holiday", but added ""Wow" is "Holiday" on studio steroids". Kelefa Sanneh from The New York Times had said that "Wow"; "updates 80s-era Madonna". Evan Sawdey MusicOMH gave it a very positive review, as he compared the songs to Minogue's previous songs "Shocked", "Too Far", "Come into My World" and "The Loco-Motion", saying in his extended review; "it’s jam-packed with peppy melody, built around a simple, addictive piano melody that is soon shot into the pop stratosphere." He also said that the song is a "great track". Dave Hughes from Slant Magazine gave it a positive review, saying ""Wow" is a pretty great summation of the commercially successful aspects of Minogue's career to date—a hyperactive juvenile disco track full of fun, big-budget whooshes and drops, something utterly disposable that she sells without shame." They also highlighted the song as an album standout.
However, Alex Fletcher of Digital Spy wrote that "Wow" "doesn't have the 'oomph' factor to make us fall for her like we have in the past", but the song's "disco swirls and whooshing synths are great fun". In a review for The Guardian, Alexis Petridis called the song "fantastic" and compared it to Minogue's songs with Stock, Aitken and Waterman. Pitchfork Media reviewer Tom Ewing wrote that the song's "excitement is infectious" even though its "funked-up electro sexiness may feel contrived".
"Wow" debuted on the UK Singles Chart at number thirty-two on 24 December 2007, based solely on digital download sales. Ten weeks later, the song reached number five. In February 2008, the song topped the UK Upfront Club Chart. This eventually became Minogue's best selling single in the UK since 2002's "Love at First Sight" selling over 180,000 copies. The song was also very successful in France, where the song debuted at number fifteen, then descended to ninety-eighth. The song then re-entered to peak at number eighty-eight, but stayed in the French Singles Chart for twenty-two weeks in total. The song had also European chart peaks, where it peaked at number thirty-three on the Austrian Singles Chart and number fifty-one on the Swiss Singles Chart,
In Minogue's native Australia, The song debuted at number eleven where it peaked, and remained on the singles chart for eight weeks. It debuted at number thirty-four on the Swedish Singles Chart, until rising to number thirty-two, where it peaked, and stayed in the charts for five weeks. In the Romanian Singles Chart, the song debuted at number 63 in February, finally peaking at number 42 in June, becoming her first song ever to miss the top 20. In New Zealand, the song debuted at number seventeen on 24 February 2008. Following radio airplay, it later rose to number sixteen on 9 March 2008.
In North American, the song was released to American dance radio-stations and became a moderate success when it debuted within the Top 40 of the Billboard Hot Dance Club Songs chart, eventually peaking at number nineteen. The song also peaked at number twenty-five on the U.S. Billboard Dance/Mix Show Airplay, and managed to peak on competent charts, having peaked at number sixteen and seventeen on the Euro Digital Tracks and Euro Digital Songs.
Two versions of the music video was released. The music video for "Wow" was directed by Melina Matsoukas and filmed in Los Angeles, California along with the video for "In My Arms" in early January 2008. The video features Minogue in dancing in a futuristic nightclub surrounded by dancers in alien outfits. The video begins with Minogue's silhouette dancing against a lighted background. She is then shown in a white tracksuit surrounded by a group of dancers. Scenes of Minogue and her dancers dancing in front of a lighted background are intercut throughout the video.
PerezHilton.com hosted the world premiere the music video on 29 January 2008. It was scheduled to premiere on Channel 4 in the United Kingdom on 30 January 2008, but was postponed. Media regulator Ofcom removed the video after they found it did not follow viewer guidelines due to the use of strobe lighting. The video was re-edited and broadcast in the United Kingdom the following week. In the video appears Dani Artaud (also known as DaniGORE), from the band Millionaires, as an extra.
The video is Minogue's 2nd highest viewed on YouTube, with views of 36,238,185 as of 24 August 2009.
Live performances and other media
Since its release, Wow has been performed at all of Minogue's tours except the Anti Tour. The song premiered in 2008, in the KylieX2008 tour. This was featured in the second act entitled Cheer Squad where Minogue and the dancers emerged on the stage dressed as an American cheer squad. The song was performed following a performance of Heart Beat Rock. Minogue wore a blue leotard paired with white hot pants and heels. The outfit changed a lot throughout the tour, starting with the blue version, then a pink version of the same outfit, then changed to an outfit similar to the male dancers. In 2009, the song was performed as part of Minogue's For You, for Me Tour. It was performed as the last song in the fourth act following a dance interlude of Heart Beat Rock. This act was dubbed as the Heart Beat Rock Segue. Minogue later performed the song on her world tour (Aphrodite: Les Folies Tour) in 2011. The song was performed as the third song of the first act. It was performed on all legs of the tour and in some performances in 2012-2014 until Minogue's BBC Maida Vale performance. The song begins with the opening of the Death Metal Disco Scene Mix before the original plays and remains until the end. More recently, the song was performed on Minogue's Kiss Me Once Tour. It was performed as the fifth song in the first act following performances of "Les Sex", "In My Arms", "Timebomb" and "Sexy Love". It was a more rock oriented version beginning with guitars instead of pianos and having a stronger bass and drum beat.
The song was also performed on:
- The Kylie Show
- 2008 BRIT Awards
- The X Factor season 4
- BBC Proms in the Park 2012 (orchestral version of the song)
The song was also featured in Beverly Hills Chihuahua and its soundtrack. In addition, it was in heavy rotation for ABC's primetime television lineup advertising. Additionally, the song was used in the series finale montage of the American TV Show So You Think You Can Dance "Wow" was also used as background music in a few commercials for ABC's Desperate Housewives and Brothers and Sisters in April 2008. In the Philippines, the song's instrumental is used for the title card of daily music countdown show MYX Daily Top 10 starting May 2013.
Formats and track listings
|United Kingdom (BPI)||Silver||200,000^|
*sales figures based on certification alone
The following people contributed to "Wow":
- Kylie Minogue – lead vocals
- Greg Kurstin - production, all instruments, mixing
- Karen Poole — backing vocals, vocal production
- Eddie Miller - additional engineering
- Geoff Pesche - mastering
- Recorded at Magnetic Studios in Ibiza and Echo Studios in Los Angeles
|Australia||15 February 2008||CD maxi single||Parlophone|||
|United Kingdom||17 February 2008||Digital download|||
|Digital download (EP)|||
|Digital download (Remixes)|||
|18 February 2008||CD single|||
|CD maxi single|||
|12" picture disc|||
|France||2 June 2008||Digital download|||
|Germany||4 July 2008||EMI|||
|CD maxi single|||
|United States||28 July 2009||Digital download (EP)|||
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