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Wowhead front page.jpg
Front page for Wowhead
Web address
Commercial? Yes
Type of site
Searchable database
Registration Free
Available in English, German, Spanish, French, Russian, Portuguese
Owner ZAM Network
Launched June 26, 2006
Alexa rank
negative increase 947(February 2015)[1]
Current status Online

Wowhead is a search database for the popular massively multiplayer online role-playing game World of Warcraft (WoW). The site first started out as a talent calculator for the game. It was in beta from April 4 to June 25, 2006,[2] and the database was released on June 26, 2006.[3] Wowhead functions as a user generated database relying upon players of WoW themselves, though the information is uploaded automatically through a client side program.

Client software is available for both the Microsoft Windows and Macintosh platforms.[4] Users can manually add comments to database items or discuss the items themselves in a moderated forum.[5] Comments placed on database items are moderated by the community themselves, with members having the option to "down-rank" outdated and unuseful posts to the point where they are purged, and "up-rank" posts of significance so that they are highlighted.[6] The database is automatically cross referenced by the software between items, non-player characters and zones or dungeons.[7]

Wowhead garnered some attention when it was purchased by the ZAM Network, a subsidiary of Affinity Media which formerly owned real-money trading firm IGE.[8] The ZAM Network also owns other gaming and World of Warcraft information sites such as Thottbot and Allakhazam.[9]

On July 22, 2009, Wowhead announced that it would be offering its members access to premium service for a recurring subscription in order to help support the project. The premium service offers enhanced usage of the website, removes ads, grants a wider range of forum privileges, and allows paying members to skip to the front of the process queue for armory requests.[10][11]


  1. ^ " Site Info". Alexa Internet. Retrieved 2015-03-09. 
  2. ^ I might be one of Wowheads first members. - WoW General - Wowhead Forums
  3. ^ Wowhead News. June 2006.
  4. ^ Schramm, Mike (2008-06-03). "Wowhead Warcraft database releases OS X client". The Unofficial Apple Weblog (TUAW). AOL Media. Retrieved 2008-10-19. 
  5. ^ "About Us - Wowhead". Retrieved 2008-10-19. 
  6. ^ "Frequently Asked Questions". 
  7. ^ Gilbert, Dan; Whitehead, James; Whitehead, James II (2007). Hacking World of Warcraft. John Wiley and Sons. pp. 125–126. ISBN 978-0-470-11002-7. 
  8. ^ Dobson, Jason (June 25, 2007). "Affinity's ZAM Network Acquires Wowhead, Confirms IGE Split". Gamasutra. United Business Media. Retrieved 2008-12-24. 
  9. ^ "Thottbot Owner Acquires Wowhead". Edge Magazine (Future plc). June 25, 2007. Retrieved 2008-12-24. 
  10. ^ "Wowhead Premium announced". 2009-07-22. Retrieved 2009-08-04. 
  11. ^ "Wowhead Premium features". 2009-07-22. Retrieved 2009-08-04. 

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