Wyndham Hotels & Resorts

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Wyndham Hotels & Resorts, Inc.
TypePublic
IndustryHotel
Founded1981; 40 years ago (1981) in Dallas, Texas, U.S.
FounderTrammell Crow
Headquarters,
U.S.
Number of locations
9,280 across 20 brands[1] (2019)
Key people
Geoffrey A. Ballotti (President)
Brands
  • Wyndham Grand
  • Dolce
  • Wyndham
  • TRYP
  • Esplendor
  • Dazzler
  • Trademark
  • La Quinta
  • Wingate
  • Wyndham Garden
  • AmericInn
  • Ramada
  • Baymont
  • Microtel
  • Days Inn
  • Super 8
  • Howard Johnson
  • Travelodge
  • Hawthorn
Websitecorporate.wyndhamhotels.com

Wyndham Hotels & Resorts, Inc. is a hotel company based in Parsippany, New Jersey. It describes itself as the largest hotel franchisor in the world, with 9,280 locations.[1][2] It has a portfolio of 20 hotel brands, including Baymont, Days Inn, Howard Johnson, La Quinta, Ramada, Super 8, Travelodge, and Wyndham.

The company was formed on June 1, 2018, as a spin-off from Wyndham Worldwide.[3]

History[edit]

Background (1990–2006)[edit]

The company's origins can be traced to the founding of Hospitality Franchise Systems (HFS) in 1990, created as a vehicle to acquire hotel franchises. By 1995, it had acquired the Days Inn, Howard Johnson, Ramada, and Super 8 brands. HFS then expanded into other businesses, and, in 1997, merged with CUC International to form Cendant Corporation.

In 2005, Cendant bought the Wyndham hotel brand from the Blackstone Group. The Wyndham hotel brand was created in 1981 in Dallas, Texas, by Trammell Crow, the president of Trammell Crow Company.[4] The company appears to have been named after a friend of Crow's, a woman named Wyndham Robertson, who wrote a profile of him for Fortune. As the chain grew, it was acquired in 1998 by Patriot American Hospitality, later named Wyndham International. Blackstone had bought Wyndham International earlier in 2005.

In 2006, as part of a plan to break Cendant up into four separate companies, its hotel and timeshare businesses were spun off as Wyndham Worldwide.

Wyndham Hotel Group (2006–2018)[edit]

As a division of Wyndham Worldwide, Wyndham Hotel Group was composed of more than 9,000 hotels under 21 brands, located in over 75 countries, competing in brand markets ranging from economy to upscale. It had more than 40,000 employees around the world.[5] Lodging management services were provided to upscale properties through Wyndham Hotel Management.

In 2008, Wyndham purchased U.S. Franchise Systems, owner of the Microtel and Hawthorn Suites brands, from Global Hyatt Corporation for $150 million.[6]

Wyndham bought the Wisconsin-based Exel Inn chain in 2008, and converted all 22 of its properties to Wyndham brands.[7]

In 2010, Wyndham acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts of Spain. The brand, subsequently renamed Tryp by Wyndham, was positioned as a "select-service, midmarket" brand representing approximately 13,000 rooms and caters to business and leisure travelers in cosmopolitan cities including Madrid, Barcelona, Paris, Lisbon, New York, Frankfurt, Montevideo, Buenos Aires, São Paulo, Istanbul, etc.[8]

In late 2016, Wyndham acquired Latin America's leading Fën Hotels, adding 26 management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the U.S., including two new Fën-built Wyndham Grand hotels in Uruguay and Paraguay. With the addition of Fën Hotels' signature Esplendor Boutique Hotel and Dazzler Hotel brands, Wyndham Hotel Group's portfolio of distinct brands grew to 18.[9]

In the summer of 2017, Wyndham announced plans to acquire the Minnesota-based AmericInn hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $170 million. AmericInn's portfolio consisted of 200 primarily franchised hotels with approximately 11,600 rooms in 21 states, predominately in the Midwestern U.S., Ohio Valley, and Mountain states.[10]

In August 2017, Wyndham announced plans to spin off Wyndham Hotel Group to shareholders as a separate publicly traded company.[11]

In October 2017, Wyndham launched its first soft brand product, the Trademark Hotel Collection, a collection of more than 50 upper-midscale-and-above hotels in Europe and the U.S.[12]

In April 2018, the company began rebranding most of its brands to include the Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super 8 by Wyndham".[13]

On May 30, 2018, Wyndham purchased the La Quinta hotel brand (franchised to 900 hotels with over 89,000 rooms) and its associated management business, for $1.95 billion in cash.[14]

Wyndham Hotels & Resorts (2018–present)[edit]

The spin-off of Wyndham's hotel business occurred on May 31, 2018, creating Wyndham Hotels & Resorts, a hotel group with 20 brands and over 9,000 hotels across more than 80 countries.[15]

Brands[edit]

Wyndham Hotels & Resorts includes 20 brands, split into 6 categories:[16][17][18]

Distinctive[edit]

  • Wyndham Grand

Upscale[edit]

Lifestyle[edit]

  • TRYP
  • Esplendor Boutique Hotels
  • Dazzler
  • Trademark Collection

Midscale[edit]

Economy[edit]

Extended Stay[edit]

Wyndham Franchisee Association[edit]

Wyndham Destinations' franchisees have formed an independent association called Owners 8 Association to present their concerns and grievances to Wyndham Destinations.[19] The association has argued that individual franchisees have currently limited role in Wyndham's decision making.

Wyndham Hotel Group's Former CEO Eric A. Danziger, in an interview in 2009 with Asian Indian Hotel Owners magazine, emphasized that Wyndham maintains cordial relationship with franchisees. He also stated that each of Wyndham brands maintain an advisory board of individual property owners.[20]

Legal cases[edit]

The Federal Trade Commission (FTC) filed suit against Wyndham in June 2012 following a security breach that led to the theft of payment card data for hundreds of thousands of Wyndham customers. Wyndham decided to fight the lawsuit in court, unlike many companies, which often try to settle FTC data-security enforcement actions quickly. In April 2014, United States District Court for the District of New Jersey Judge Esther Salas denied Wyndham's motion to dismiss, in a much anticipated decision to this case.[21]

References[edit]

  1. ^ a b "Form 10-K - Wyndham Hotels & Resorts" (PDF). Securities and Exchange Commission.
  2. ^ "Wyndham Hotels & Resorts unveils plans to add value for franchisees and further grow its business" (Press release). Wyndham Hotels & Resorts. September 25, 2019. Retrieved 2020-11-28 – via PR Newswire.
  3. ^ "Wyndham Worldwide Completes Spin-Off Of Wyndham Hotels & Resorts; Becomes Wyndham Destinations" (Press release). June 1, 2018. Retrieved 2018-12-31.
  4. ^ "Trammell Crow leaves lasting lodging imprint following death". Trammell Crow leaves lasting lodging imprint following death. Hotel Business. 7 February 2009. Retrieved 5 August 2019.
  5. ^ "Getting to Know Wyndham Hotel Group". Wyndham Hotel Group website. Retrieved 27 July 2013.
  6. ^ "HVS EMEA Hospitality Enews - Week Ending 6 June 2008". Hospitality News. 9 June 2008. Retrieved 5 August 2019.
  7. ^ "Archived copy". Archived from the original on June 4, 2013. Retrieved August 15, 2013.CS1 maint: archived copy as title (link)
  8. ^ "Wyndham Hotel Group to Acquire Tryp Hotel Brand from Sol Meliá". Wyndham Destinations Press Releases. Wyndham Destinations. Retrieved 9 November 2012.
  9. ^ "Wyndham Hotel Group Acquires Fën Hotels - Wyndham Worldwide". www.wyndhamworldwide.com. Retrieved 5 April 2018.
  10. ^ "Wyndham Hotel Group Strengthens Its Midscale Bench with Acquisition of AmericInn - Wyndham Worldwide". www.wyndhamworldwide.com. Retrieved 5 April 2018.
  11. ^ "Wyndham timeshare will spin off from parent company". Orlando Sentinel. August 4, 2017 – via NewsBank.
  12. ^ "Wyndham's Trademark Hotel Collection Spans U.S. with Six New Additions - Wyndham Worldwide". wyndhamworldwide.com. Retrieved 5 April 2018.
  13. ^ Beth J. Harpaz (April 10, 2018). "Wyndham-owned hotel chains getting brand names tweaked". Associated Press. Retrieved 2020-11-29.
  14. ^ Form 10-Q: Quarterly Report (Report). Wyndham Hotels & Resorts. June 11, 2018. p. 28 – via EDGAR.
  15. ^ Form 10-Q: Quarterly Report (Report). Wyndham Hotels & Resorts. June 11, 2018. p. 7 – via EDGAR.
  16. ^ Trejos, Nancy (9 April 2018). "The brands and hotel rooms of Wyndham Hotel Group, by the numbers". USA Today. Retrieved 5 August 2019.
  17. ^ "Wyndham Hotels & Resorts: Our Brands". Wyndham Hotels & Resorts. Retrieved January 6, 2019.
  18. ^ "Wyndham Hotels & Resorts, Inc" (PDF). U.S. Securities and Exchange Commission. February 14, 2019. Retrieved June 15, 2019.
  19. ^ "Super8 Owners Form Association". www.hotel-online.com. 2008-03-30. Retrieved 2008-05-04.
  20. ^ "Wyndham appreciates the role of Asian Indian Hotel Owners". Hotel Vikas. 2009-01-30. Archived from the original on February 21, 2009. Retrieved 2009-02-24.
  21. ^ Percival IV, Lynn C.; Poyner Spruill LLP (8 April 2014). "New Jersey Federal Court Rejects Wyndham's Challenge to Federal Trade Commission's (FTC) Data-Security Enforcement Authority". The National Law Review. Retrieved 19 April 2014.

External links[edit]