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XENU LaRancherita1550 logo.png
CityNuevo Laredo, Tamaulipas
Broadcast areaNuevo Laredo, Tamaulipas
Laredo, Texas
BrandingLa Rancherita
Frequency1550 AM
101.9 FM (HD Radio)
First air dateJuly 19, 1957 (concession)
FormatRegional Mexican
PowerDay: 5 kWs
Night: 250 watts
ERP3,000 watts
HAAT28.5 m
ClassB (AM), A (FM)
Transmitter coordinates27°31′27″N 99°33′24″W / 27.52417°N 99.55667°W / 27.52417; -99.55667Coordinates: 27°31′27″N 99°33′24″W / 27.52417°N 99.55667°W / 27.52417; -99.55667[1]
Callsign meaningNUevo Laredo
OwnerGrupo AS
(Publicidad Unida del Norte, S.A. de C.V.)
Sister stationsXHNK, XHWL

XENU-AM/XHENU-FM (branded as La Rancherita) is an AM radio station that serves the Laredo, Texas, United States and Nuevo Laredo, Tamaulipas, Mexico border area.[2]


XENU-AM received its concession on July 15, 1957. It was owned by Miguel Villarreal Ibarra and transferred to XENU Radio, S.A. in 1968. XENU remained a daytimer until beginning nighttime service in 2003 under Radiorama ownership.

In 2018, XENU-AM migrated to FM on 101.9 MHz as XHENU-FM.

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