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CityNogales, Sonora
BrandingLa Más Chingona
Frequency1300 kHz
90.3 MHz (also on HD Radio)
First air dateApril 11, 1955
2019 (FM)
Power1 kW day/0.1 kW night[1]
HAAT56.7 m
Transmitter coordinates31°18′59.2″N 110°57′54.4″W / 31.316444°N 110.965111°W / 31.316444; -110.965111
OwnerGrupo Larsa Comunicaciones
(Radio 13, S.A.)

XHXW-FM/XEXW-AM is a radio station on 90.3 FM and 1300 AM in Nogales, Sonora. It is owned by Grupo Larsa Comunicaciones and carries its La Más Chingona grupera format.


Roque Chávez Castro received the concession for XEXW on January 21, 1955; it signed on nearly three months later, on April 11.[2] Chávez Castro, who primarily operated radio stations in Sinaloa, sold the station in 1977. Eventually, XEXW became a Radiorama-owned station and was spun off to Larsa when Radiorama exited many Sonora markets.

On May 10, 2019, XEXW became the last AM station in Nogales to move to FM as XHXW-FM 90.3, changing to the La Más Chingona brand already used by Larsa in Hermosillo and Ciudad Obregón.


  1. ^ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio AM. Last modified 2018-05-16. Retrieved 2015-06-09. Technical information from the IFT Coverage Viewer.
  2. ^ Associated Press (April 12, 1955). "New Station On Air". Arizona Republic. Retrieved May 17, 2019.