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CityHermosillo, Sonora, Mexico
BrandingLatino 93.1
Frequency93.1 FM
First air dateJune 11, 1993 (concession)
FormatSpanish adult hits
ERP25 kW[1]
Transmitter coordinates29°04′36″N 110°59′26″W / 29.07667°N 110.99056°W / 29.07667; -110.99056
Callsign meaningHugo Pennock Bravo (original concessionaire)
OwnerRadio S.A.
(Carlos de Jesús Quiñones Armendáriz)

XHEPB-FM is a radio station in Hermosillo, Sonora. Broadcasting on 93.1 FM, XHEPB is owned by Radio S.A. and carries an adult hits format known as Latino 93.1.


XEPB-AM received its concession on December 27, 1960. It took its calls from concessionaire Hugo Pennock Bravo and broadcast on 1400 kHz with 250 watts. In 1969, control passed to Radio Pitic, S.A., and power was increased to one kilowatt. Sometime in the early 2000s, XEPB moved to 950 kHz and increased its power to 10 kW. Radio S.A. bought XEPB in the 2000s and moved the station to FM in 2011.

In April 2019, the station rebranded from Grupera 93.1 to Latino 93.1.


  1. ^ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-09-17. Technical information from the IFT Coverage Viewer.