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XHTO 104.3HITfm logo.png
CityCiudad Juárez, Chihuahua (state), Mexico
Broadcast areaEl Paso, Texas (U.S.A.)/Ciudad Juárez, Chihuahua (Mexico)
Branding104.3 HITfm
SloganAlways At Least 18 Songs In A Row!
Frequency104.3 MHz
First air date1968
April 7, 1970 (concession)
FormatTop 40 (CHR)
ERP28,710 watts[1]
HAAT105.9 m (347 ft)
OwnerGrupo Radio Centro
(Frecuencia Modulada de Ciudad Juárez, S.A. de C.V.)

XHTO-FM (104.3 MHz "104.3 HITfm") is an English-language Top 40 (CHR) radio station. The city of license is Ciudad Juárez, Chihuahua, and it serves Mexico-U.S. border communities, including the El Paso metropolitan area.

The station is owned by Grupo Radio Centro (GRM Communications in USA). While its transmitter is in Mexico, XHTO broadcasts in English and it maintains its studios and sales office in El Paso.


XHTO was originally owned by Joaquín Vargas Gómez, founder of MVS Radio. In 1977, the station was sold to Frecuencia Modulada de Ciudad Juárez, S.A. In 2015, the merger of Grupo Radio México into co-owned Grupo Radio Centro resulted in GRC taking control of XHTO.

XHTO, which originally was a Spanish contemporary outlet, changed to an English-language top 40/contemporary hit radio (CHR) format in 2001. By 2003, it shifted directions to rhythmic contemporary music to compete directly against KPRR. As of September 2013, the station returned to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to Mediabase as a mainstream Top 40.


  1. ^ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-06-25. Technical information from the IFT Coverage Viewer.

External links[edit]

Coordinates: 31°40′15.1″N 106°31′09.8″W / 31.670861°N 106.519389°W / 31.670861; -106.519389