In March 1953, the United States Air Force released General Operational Requirement (GOR) 16 which called for a long range decoy missile to increase the effectiveness of Strategic Air Command bombers by confusing and saturating an air defense system. Multiple SM-73 missiles would be ground-launched from Strategic Air Command bases located in the continental United States. Fifty percent of the deployed SM-73 missiles would be launched within the first hour after an alert and the remaining missiles would be launched one hour later. The requirement called for 85 percent of the decoy missiles to arrive at the target area within 115 nm (185 km). The SM-73 was to fly 4,000 nm (7,408 km) at speed of at least 0.85 Mach at an operating altitude of 50,000 ft (15,240 m) with a payload of 500 lb (227 kg). After flying 2,500 nm (4,650 km), the SM-73' would simulate the performance of the B-47 Stratojet or B-52 Stratofortress over the final 1,500 nm (2,780 km) of flight.
Study contracts were awarded to Convair and Fairchild in July 1954 by the United States Air Force under the project designation MX-2223.
The Fairchild MX-2223 design called for a non-metallic fuselage with swept wings and a v-tail. Radar reflectors were located in the fuselage and on pods positioned on the wing tips to simulate the radar return of a bomber.
In December 1955, Fairchild was awarded a contract to develop Weapon System 123A which included the SM-73 missile. American Machine and Foundry Company was responsible for the ground equipment, Ramo-Woodridge Corporation was responsible for electronic equipment, and Paul Omohundro Co who was responsible for airframe elements.
Two engine contracts were awarded by the USAF in November 1954 to minimize development risk.
Each engine was in the 2,450 lbf (10.9 kN) thrust class with a thrust to weight ratio goal of 10:1. General Electric was awarded a contract for the development of the General Electric J85 and Fairchild was awarded a contract for the a competing engine the Fairchild J83. Fairchild proposed a lightweight engine of conventional design.
The proposed General Electric engine had a more advanced design, involving more risk, but having a higher thrust to weight ratio. The XSM-73 was powered by the Fairchild J83 on all test flights but was also capable of using the General Electric J85. The Fairchild J83 was operating by early 1957.
Like the MX-2223 design, the SM-73 utilized a non-metallic fiberglass fuselage. The swept wing of the MX-2223 design evolved to a fiberglass 52°delta wing. A Thiokol solid-propellant rocket booster was used to launch the SM-73 to a speed of 300 knots (345 mph).
An autopilot used a Rate integrating gyroscope for directional control. The rate integrating gyroscope could be pre-programmed to turn the SM-73. Pitch and roll control were provided by elevons either operating in phase or asymmetrically. Yaw control was provided by a rudder. The control system positioned flight controls by sending electrical signals to hydraulic actuators located at each flight control.
Funding issues and problems with the fiberglass wing, the booster rocket, and the Fairchild J83 engine delayed testing.
Test and evaluation began in February 1957 with rocket sled tests at Holloman Air Force Base. A B-57 Canberra was modified and used as a flying engine testbed for the Fairchild J83. Testing of the SM-73 then transitioned to Patrick Air Force Base in June 1957. At Patrick Air Force Base, launch complexes 21 and 22 were constructed near the Cape Canaveral Light to support SM-73 testing. Five dummy booster launches and fifteen test flights were flown between March 1957 and December 1958.
The United States Air Force planned to purchase 2,328 operational missiles and 53 missiles for test and evaluation. This would have provided enough missiles for 10 squadrons. Deployment was planned to start in 1961 and be completed by October 1963. Bull Goose bases were initially planned at Duluth Municipal Airport, Minnesota and Ethan Allen Air Force Base, Vermont. Construction of Bull Goose missile sites began in August 1958.
In December 1958 the program was canceled because the missile was not able to simulate a B-52 on radar. The Fairchild J83 engine program was also canceled in November 1958. Total program cost at cancellation was $136.5 million U.S. Dollars.
- Original designation in Bomber sequence
- Test and Evaluation prototypes.
- Production Missile designation.
- Proposed surface-to-surface version capable of carrying a 1 Mt warhead 2,000 miles (3,200 km).
- United States
- United States Air Force
- XSM-73 located in the Air Force Space & Missile Museum, Cape Canaveral Air Force Station, Florida, United States
- Aircraft of comparable role, configuration and era
- SM-64 Navaho
- Ground Launched Cruise Missile
- BQM-74 Chukar
- MGM-1 Matador
- AGM-86A Subsonic Cruise Aircraft Decoy
- MGM-13 MACE
- ADM-20 QUAIL
- ADM-141C ITALD
- ADM-160 MALD
- Related lists
- SM-73, Directory of U.S. Military Rockets and Missiles - Appendix 1: Early Missiles and Drones, by Andreas Parsch , retrieved November 10, 2007.
- SM-73 Bull Goose, 1997 Web Page by the Federation of American Scientists, , retrieved November 10, 2007.
- Fairchild B-73 Bull Goose, Fact Sheet from the National Museum of the USAF, , Retrieved on November 10, 2007.
- Historical Essay by Andreas Parsch, Goose, , retrieved on November 10, 2007.
- The History of North American Small Gas Turbine Aircraft Engines, William Fleming and Richard Leyes, AIAA, 1999
- Encyclopedia Astronautica, Cape Canaveral LC21,  retrieved November 10, 2007.
- Encyclopedia Astronautica, Cape Canaveral LC22,  retrieved November 10, 2007.
- GOOSE (BULL GOOSE) Fact Sheet, Cliff Lethbridge, Spaceline Website, , retrieved November 10, 2007.
- "Surface-to-Surface: Aerodynamic Cruise". Flight 74 (2602): 881. 5 December 1958.
- List of Hagerstown Aviation Museum Aircraft, , retrieved November 10, 2007
- Evolution of the Cruise Missile, Kenneth P. Warrell, Air University Press USAF, 1985.
- IDEAS, CONCEPTS, DOCTRINE, Basic Thinking of the United States Air Force 1907-1960, Vol 1, Robert Frank Futrell, Air University Press, 1989
- Interavia, International Aeronautic Federation, 1992.
- SM-73 Bull Goose, Web Page of Global Security.org 
- Technology and the Air Force A retrospective Assessment Air Force History and Museums Program, United States Air Force, 1997
- The Illustrated Encyclopedia of Rockets and Missiles, Bill Gunston, Salamander Books Ltd, 1979