XXXX (TV channel)

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XXXX logofile =
Closed 8 April 2006
Owned by MTV Networks Europe
Replaced by MTV Flux

XXXX was a short-lived television channel in Italy. It was owned by MTV Networks Europe. It closed on 8 April 2006 and was replaced by MTV Flux.


On 1 November 2005, Italian TV network Telemarket ceased terrestrial transmissions via analogue means. From now on, it was only available on satellite and DVB-T. Telemarket's terrestrial frequencies were replaced by an unusual testcard from (registered by MTV Italy); it was also available via satellite.

The next day, the mysterious testcard had surprisingly turned into XXXX, a new indie music channel from MTV Italy. It was believed to be the Italian version of MTV2 in its pre-launch state, because an MTV2 ident had been spotted and also a short new music bulletin made by 'La7 Televisioni s.p.a.' which was tightly connected to MTV Italia, because it's fully part of Telecom Italia Media, which also owns 51% of MTV Italia. In addition, on satellite the provider of the channel is identified as TIMB1, and TIMB means Telecom Italia Media Broadcasting. On 4 November, XXXX began identifying itself as Flux.

On 7 April 2006, a countdown had started on Flux. The next day, XXXX was re-launched as MTV Flux. To promote this, Flux added a caption 'FLUX.TV' near its existing logo on 28 April.