XXXX Gold

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xxx XXXX Gold
Manufacturer Castlemaine Perkins
Introduced 1991
Alcohol by volume 3.5%
Style a mid strength lager is also a lower carb beer

XXXX Gold is one of the many beers manufactured in the Australian state of Queensland by Castlemaine Perkins and is one of Australia's most popular beers.[1] Victoria Bitter held the highest market share of all beer sold in Australia for more than two decades. However in 2012 this mantle passed to the Lion Nathan's Queensland XXXX Gold.[2] Lion Nathan passed the mantle back to Victoria Bitter in 2013.[3] XXXX Gold is also produced in the Boag's Brewery in Launceston Tasmania. In March 2012 XXXX GOLD obtained a three-year lease on the 15-acre Pumpkin Island on the Southern Great Barrier Reef, which they turned into XXXX Island to use in advertising and promptional events.[4] XXXX sponsored the XXXX Gold Beach Cricket Tri-Nations series. It involved famous cricketers from Australia such as Allan Border, England including Graham Gooch and West Indies including Courtney Walsh and Sir Viv Richards.[5] XXXX Gold is also a sponsor of the Queensland Bulls and the QLD, SA, ACT & NT Cricket Associations.[6] XXXX Gold also sponsors the Australian V8 Supercars Championship Series as well as the Professional Bull Riders' (PBR) Australian branch.[7]

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