Xenia Tchoumitcheva

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Xenia Tchoumitcheva
Xenia Tchoumitcheva 2 (cropped).jpg
Tchoumitcheva in Leukerbad, Switzerland in June 2011
Ксения Чумичева

(1987-08-05) 5 August 1987 (age 33)
Modeling information
Height1.73 m (5 ft 8 in)
Hair colorBrown
Eye colorBlue

Xenia Tchoumitcheva, known professionally as Xenia Tchoumi[2][3][4] (Ксения Чумичева, born 5 August 1987 in Magnitogorsk, Russia),[5] is a Russian-Swiss model, actress, blogger, author and entrepreneur.[6][7][8]

Early years[edit]

Tchoumitcheva was born in Magnitogorsk, Russia. When she was 6 years old her family emigrated to Lugano, Switzerland.[9][10] Tchoumi grew up in Lugano[11][12] with Swiss-Italian culture[13] and speaking Italian as her mother tongue,[14] before moving to London, UK.[15]

She graduated in 2010 from the Università della Svizzera italiana with a Bachelor Degree in economics.[16][17][18] She speaks six languages: Italian, Russian, German, French, English and Spanish.[9][16][17]

Tchoumitcheva has interned at several financial institutions such as Merrill Lynch, The London Hedge Fund Duet Group and JP Morgan Chase.[9] In 2011, at the end of her internship at JPMorgan Chase, the executives offered her a full-time job but she turned them down to build her own business.[16][19]


Model and fashion influencer[edit]

Tchoumitcheva began modelling at the age of 12, and became famous in her hometown. When she entered the national "Miss Switzerland" pageant in 2006,[20] she was judged as both 1st runner-up and Miss Photogenic.[21][6] It stirred up a national controversy. For the first time in history, the Miss Switzerland organization took the unprecedented step of offering Tchoumitcheva an appearance contract similar to that of the winner.[9] After the contest she was considered the "most eligible single woman in Switzerland".[22] In May 2009 she was elected as the Best Bikini Body, according to a survey by the magazine Schweizer Illustrierte.[23] In 2012 she was featured with a photoshoot and personal interview in the Spanish GQ magazine.[24]

In December 2012, the Swiss edition of Maxim magazine graced her with the cover and its annual title of "Most Beautiful Woman of the Year".[25][26][27]

Tchoumitcheva has worked with several modelling agencies including Option Model Agency (Zurich), Oxygen Models, Tess Management, and Elite Model Management (Barcelona and Miami).[28][21]

Xenia has been elected as one of the 99 most influential women in the world for 2016, according to the AskMen annual list for the category influencers.[29][30] As a digital influencer, she collaborates with names of the likes of Ferragamo, Dior and Vogue.[31] In fall 2016 she shot fashion editorials with magazines of the likes of ELLE, Vanity Fair and L'Officiel.[32][33]

In September 2019, Tchoumi—who has worked with brands such as Chopard, L’Oreal, Moet & Chandon, Bulgari, American Express, Tom Ford and Samsung—signed a representation deal with the talent agency CAA in areas including television, endorsements, personal appearances and publishing.[1]

Public speaker[edit]

Xenia gives regular public speeches at universities and conferences about her online business, brand creation and, most often, female leadership.[34] Amongst her speeches, she spoke at the Swiss Web Program Festival,[35] at the Cantonal Bank of Geneva [36] and at the University of St.Gallen Alumni Conference - where she also interviewed the ex-Deutsche Bank CEO Josef Ackermann.[37] In September 2015 she gave a TEDx talk about female leadership and internet against prejudice.[38]

2017 saw Xenia Tchoumi give a talk at the United Nations HQ about the power of digital women, and was officially nominated an ITC SheTrades ambassador.[39][40][41]

Published author[edit]

December 2020 saw the release of Xenia's first book "Empower Yourself",[42] a self-help book about motivation, independent thinking and gender equality.[43]


Tchoumitcheva began to work in commercials and music videos in 2007 (e.g. "Candino-Festina").[44][45] She starred in the short movie Les Enfants de la Honte of the French film maker Alain Margot,[46] which appeared on the NIFF film festival.[47] She was in the music video with Italian-Swiss singer Paolo Meneguzzi in May 2010.[48] In June 2011 she was supporting role in the short film Lines.[49][50]

After graduating from the university in 2010, she travelled to New York City and took acting classes at the New York Film Academy.[9]

In January 2011, Tchoumitcheva finished shooting a role as a rockstar in the French cinema production Bob et Les Sex Pistaches starring the French actor Jules Sitruk.[51] She also appeared in the film Without Men with Eva Longoria and Christian Slater in 2011.[9]

TV host[edit]

Among several hosting engagements, she presented the Miss Switzerland 2011 pageant live on the three national channels on 24 September 2011.[52]

In March 2012 Tchoumicheva started to host her own TV show about successful Italian businesses called "L'Italia che funziona", on Italian channels Rete 4 and Italia1.[53][54][55] She also hosted Miss Ukraine 2012 in Russian, alongside the Russian comedians "Prozhektorperiskhilton" (ПрожекторПерисхилтон).[56][57][58]

In April 2013, Tchoumitcheva was the official host and catwalk model of the annual Energy Fashion Night with Irina Shayk.[59][60]

Since 2013, Tchoumitcheva works as a journalist for the Swiss economic magazine Bilan and has her own online show called La Recette de Mon Succès.[61]


Tchoumitcheva has modelled for different brands including Visilab Sunglasses,[9] Audi,[21] Burger King[21] and Casino Lugano.[17] In 2012, she was the official face of the Spanish airline Air Europa,[62][63] Revlon cosmetics and Nikon cameras.[64] In 2015, Xenia becomes the official brand ambassadress for Swiss Smile luxury products.[65][66][67] She also collaborated for her blog as the official fashion influencer with the Pirelli Calendar 2015,[68] together with Scott Schumman from the blog The Sartorialist [69][70][71] In 2016, Xenia's yearly partnership with the luxury watch brand IWC was announced.[72][73]


As of 2012, Tchoumitcheva co-writes a monthly column for the cultural magazine Schweizer Monats and the luxury US magazine Haute Living.[9] She also launched her own online business and luxury blog called "Chic Overdose" in the spring of 2013.[74]

Professional name[edit]

As of 2015, Xenia has changed her official public name to the shortened version Xenia Tchoumi, as it's internationally easier to pronounce.[2][3][4]

Date of birth[edit]

Tchoumitcheva's date of birth has widely been reported as 5 August 1987. In late 2010, her website began reporting her date of birth as 5 August 1989, making her two years younger. The 1989 year of birth continues to be widely reported.[9] Reporters for Schweizer Fernsehen, the Swiss public broadcasting organisation, interviewed representatives of the Miss Switzerland pageant, who noted that she had provided proper identification. They also reported that had she been born in 1989, she would have been ineligible for the competition. On 6 December 2010, the network reported a statement from Tchoumitcheva confirming the 1987 date of birth.[75]


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  3. ^ a b "Xenia cambia cognome" (in Italian). 10 December 2015. Retrieved 18 March 2016.
  4. ^ a b "Xenia hat jetzt einen herzigen namen" (in German). 10 December 2015. Retrieved 18 March 2016.
  5. ^ http://www.tagesanzeiger.ch/panorama/leute/Stars-die-beim-Alter-schummeln/story/31364313
  6. ^ a b "La nouvelle Miss Suisse est tessinoise". Télévision Suisse Romande (in French). tsr.ch. 9 September 2006. Retrieved 20 July 2010.
  7. ^ ""Why you should empower yourself": a power guide by Xenia Tchoumi". www.lofficiel.at. Retrieved 8 December 2020.
  8. ^ "empowering yourself". www.thearcadiaonline.com/. Retrieved 8 December 2020.
  9. ^ a b c d e f g h i "XENIA - 1968 MAGAZINE". 1968 Magazine. Retrieved 9 January 2014.
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  13. ^ "Xenia Tchoumitcheva weiss, wie die Italiener ticken". Retrieved 30 July 2016.
  14. ^ Calcionews24. "Xenia Tchoumitcheva: "Calcio... overdose"". Retrieved 30 July 2016.
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  16. ^ a b c Muresan, Razvan (31 January 2014). "The most beloved model on Bloomberg says 'no' corporations : I always dreamed to have my business" (in Romanian). Business Magazin.
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  27. ^ "Xenia: "Je suis une Wonderwoman!"". didier dana (in French). lematin.ch. 21 November 2012. Retrieved 4 December 2012.
  28. ^ "Fashion Model Directory". Fashion Model Directory. Retrieved 9 January 2014.
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  30. ^ "Crush List 2016". 16 March 2016. Retrieved 19 March 2016.
  31. ^ "SNC Media". SNC Media. Retrieved 21 July 2016.
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  33. ^ "star bloggerin". ticino news. Retrieved 13 October 2016.
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  35. ^ Flückiger, Lauren (29 April 2014). "Le Meilleur du Web s'invite à Montreux" (in French). lematin.ch. Retrieved 14 November 2014.
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  39. ^ "Xenia Tchoumi conferenciere d'honneur a l ONU". lematin.ch. Retrieved 11 March 2017.
  40. ^ "xenia Tchoumi invitata d'onore all ONU". ticinonews.ch. Retrieved 11 March 2017.
  41. ^ "xenia Tchoumi female empowerment". elleuk.com. Retrieved 11 March 2017.
  42. ^ ""Als ich im Spital lag, bekam alles eine andere Wichtigkeit"". «Als ich im Spital lag, bekam alles eine andere Wichtigkeit» | annabelle.ch (in German). Retrieved 8 December 2020.
  43. ^ "Die Powertricks der Xenia Tchoumi". www.msn.com. Retrieved 8 December 2020.
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  45. ^ "Xenia über Werbung, Weihnachten und ihre Zukunftspläne". 20 Minuten (in German). 20min.ch. 12 December 2007. Retrieved 21 July 2010.
  46. ^ "Deti Pozora, les enfants de la honte d'Alain Margot". TSR (in French). tsr.ch. 9 August 2010. Retrieved 10 August 2010.
  47. ^ "La 1ere voiture électrique de "Formule E" fait son show". BertrandMonnard (in French). lematin.ch. 27 September 2009. Retrieved 10 August 2010.
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  50. ^ "Son mujeres de armas tomar". El Mundo (in Spanish). elmundodeorizaba.com. 25 June 2010. Retrieved 21 July 2010.
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  56. ^ S, C (26 March 2012). "Xenia Tchoumitcheva kennt keine grenzen". Personlich (in German). personlich.ch. Archived from the original on 31 January 2013. Retrieved 1 April 2012.
  57. ^ buhlen, tino (26 March 2012). "Xenia moderiert die miss ukraine wahl". Blick (in German). blick.ch. Retrieved 2 April 2012.
  58. ^ Бар Рафаэли выбрала самой красивой украинкой харьковчанку. Galina Ostrapovez (in Russian). gazeta.ua. 1 April 2012. Retrieved 2 April 2012.
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  61. ^ Benoit-Godet, Stephane (24 May 2013). "La Recette de Mon Succes". bilan.ch. Retrieved 12 January 2014.
  62. ^ "Xenia s'envoie en l'air en Espagne". mge (in French). 20.ch. 3 June 2012. Retrieved 22 July 2012.
  63. ^ "Air Europa lanza su nueva campaña publicitaria bajo el lema 'Damos alas a tus sueños'". europapress (in Spanish). europapress.es. 4 June 2012. Retrieved 22 July 2012.
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  67. ^ "Golden Girl wirbt für golden zahncreme" (in German). 17 January 2015. Retrieved 29 January 2015.
  68. ^ "Pirelli invita Xenia" (in Italian). 12 November 2014. Retrieved 26 November 2014.
  69. ^ "il calendario Pirelli tra bellezze burrose e blog" (in Italian). 21 November 2014. Retrieved 26 November 2014.
  70. ^ Pelucchi, Martina (20 November 2014). "thecalexperience Pirelli calendario" (in Italian). Retrieved 26 November 2014.
  71. ^ Mueller, Myrthe (21 November 2014). "Vize-Miss bei Pirelli Party" (in German). Retrieved 26 November 2014.
  72. ^ "ich bin doch keine reality show". 20min. Retrieved 21 July 2016.
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  74. ^ "chicOverdose.com: Xenia Tchoumitcheva wird erste Luxus-Bloggerin der Schweiz". happytimes.ch (in German). 13 May 2013. Retrieved 8 June 2013.
  75. ^ http://www.srf.ch/unterhaltung/people/schweiz/xenia-tchoumitcheva-schummelt-mit-ihrem-alter

External links[edit]