Xiaohongshu app on iOS.
|Social Networking & E-commerce|
|Founder||Miranda Qu Fang & Charlwin Mao Wenchao|
By January 2019, Xiaohongshu says it has over 200 million registered users, with most of the users born after 1990s (or Generation Z). The app allows users and well-known personnel to post and share product reviews, travel blogs and lifestyle stories via short videos and photos. Xiaohongshu also operates RED Mall, which sells international products to Chinese users.
Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013, started as a online tour guide for Chinese shoppers. The original intention of creating Xiaohongshu was to provide a platform for users to review products and to share their shopping experiences with the community. In October 2014, the founders started focusing on connecting Chinese consumers with global retailers and established its own cross-border e-commerce platform, where Chinese consumers can buy products from overseas and order directly.
By May 2017, Xiaohongshu users exceeded 50 million, with sales of nearly CN¥ 10 billion, making it one of the world's largest community e-commerce platform. Xiaohongshu's international logistics system REDelivery went into service during the month. On 6 June that year, Xiaohongshu held a shopping festival to celebrate its fourth anniversary, which sees the sales revenue exceeded CN¥ 100 million in 2 hours, while the app ranked in first place in the iOS App Store under "Shopping" category during that day.
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