Xinchang County (Chinese: 新昌县; pinyin: Xīnchāng Xiàn) is a county in central Zhejiang, administratively under the municipal government of Shaoxing. 430,000 people live in Xinchang.
The town of Ruao (儒岙) became synonymous with poison. The factories using industrial gelatin to make pills were closed soon after CCTV reported the scandal on April 15, 2012. A third of Ruao’s 30,000 population is employed in the capsule industry.
Xinchang is home to the Dafo Temple (大佛寺).
Coordinates: 29°30′06″N 120°54′16″E / 29.50167°N 120.90444°E / 29.50167; 120.90444