SBC/AT&T (2005-2006, 60%; 2006-2012, 100%)
BellSouth (2005-2006, 40%)
YP Holdings (2012-present)
YELLOWPAGES.com, rebranded as YP.com in 2009as an Internet web site operated by YP. It employs 4000 local marketing consultants and customer service professionals, and offers a broad range of marketing solutions including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary of AT&T.
In late 2004, BellSouth Corp and SBC Communications Inc. purchased www.YellowPages.com Inc. reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online Yellow Pages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com.
In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the YELLOWPAGES.com business was no longer a joint venture, instead, it became a wholly owned subsidiary of AT&T, also doing business as AT&T Interactive.
In 2009, the YELLOWPAGES.com site was rebranded as YP.com.
In 2012, Cerberus Capital Management acquired a majority share of YELLOWPAGES.com LLC, as well as the print Yellow Pages business from AT&T. The business is now operating under YP LLC. YP has expanded its offers to include digital marketing. In 2013, YP rebranded and position itself in the field of digital marketing, and in 2015, its marketing operations has been rebranded to YP Marketing Solutions.
On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.
- Official website
- AT&T and BellSouth Join to Create a Premier Global Communications Company, AT&T News Room, December 29, 2006