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Industry Internet Advertising
Founded 2012
Headquarters U.S.
Parent (1996–2005)
SBC/AT&T (2005-2006, 60%; 2006-2012, 100%)
BellSouth (2005-2006, 40%)
YP Holdings (2012-present)
Website, rebranded as in 2009, is an Internet web site operated by YP. It employees over 4,000 local marketing consultants and "customer service" reps, and offers a range of marketing products including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary of AT&T.[1]


YP, the developer of, was acquired by Cerberus Capital Management in 2012.

Both sites' operations (SMARTpages and RealYellowPages) were merged into in 2005. As a result of SBC Communications' merger with AT&T, the post merger AT&T wholly owned an additional telephone directory website, though owned by AT&T Knowledge Ventures, was never merged into due to stake conflicts with BellSouth. The acquisition of BellSouth by AT&T on December 29, 2006 led to both companies being wholly owned. The AT&T family includes and 1-800-YellowPages.

In July 2008,'s YPMobile application for the iPhone was ranked #21[2] out of the top 100 applications downloaded for Apple's smartphone.

BellSouth and SBC purchased reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online YellowPages: BellSouth owned and SBC owned The two sites effectively merged into the newly acquired

In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the business was no longer a joint venture but, instead, a wholly owned subsidiary of AT&T.


  1. ^ "AT&T- News Room". 2006-12-29. Retrieved 2012-01-31. 
  2. ^ "YPMobile Enjoying Early Success « Screenwerk". 2008-07-16. Retrieved 2012-01-31. 

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